Category Archive for: Uncategorized

Come Closer, I Want to Tell You A Story

It’s a great story. I heard in the back of an Uber earlier this week. The stuff of classic silicon valley lore – a woman spends seven years writing down the tidbits of trivia she runs across in her everyday life into a small notebook she keeps with her, because trivia fascinates her as a…

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Relax, It Will Come: How Procrastination Can Make You More Productive

If you work in marketing and PR, chances are your mind is constantly running at 100 miles per hour as tasks fly at you from all directions. This environment, with its mile long to-do lists, may seem like a terrible fit for a procrastinator, but it doesn’t have to be. In fact, studies have shown…

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Why ALL the Data Matters to B2B Marketers

It just feels like data and analytics are becoming mainstream, regardless of industry or discipline, doesn’t it? We’ve been tracking the marketing industry convergence and conversation around data, and when marketers start actively talk about solving “dark social” and “gray social” – it’s for a reason. Marketers are digging deeper, trying to get to every…

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Press Releases: To Use or Not To Use?

“We need to issue a press release at least once a week to maintain high visibility,” said client A. “Press release pick-up has zero value to my business,” said client B. Sounds like a familiar (and contradictory) refrain, doesn’t it? Depending upon who you ask, the press release is either something that’s dead and buried…

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Seven Principles of Content Marketing

Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock, marketers continue to place a premium on content creation. That said, many practitioners are still looking for the basics, so let’s dig into seven principles of content marketing. Follow a 70/30 Rule – 70% of content curated, 30% branded.  Why?…

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Fear the Bot

Heartbroken. That’s how I felt on the anniversary of the death of one of my favorite authors, media personalities, and general antagonist to the status quo, Hunter S. Thompson, a few weeks ago. I don’t mark the anniversary with anything special, in fact, this year, I nearly forgot about it altogether, had a well-intentioned but…

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HIMSS15: How-to Position your Organization as a ‘Snowflake’

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. With this in mind, we wanted…

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Stop Hoping for Overnight Success

“I need a quick hit.” Maybe you’ve got a new product release coming up that you forgot about. Maybe a competitor made a huge splash and your board of directors or CEO wants a bigger splash. The request comes from on high to churn the waters of media — fast. Here’s the problem: the quick…

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Best of SHIFT: Top 3 Posts from Q4 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Best of SHIFT: Top 3 Posts from Q2 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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