Category Archive for: Uncategorized

Winning the Client Game: Lessons from the Ballfield

I admit it: I have a lot of baseball on my mind these days. Not only are both NY teams poised to make playoff runs, but little league “fall ball” is now well underway. As such my weekends are now spent teaching 5th graders how to embrace their inner Derek Jeter. After an exciting opening…

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Google Analytics Quiz

Google Analytics can be an amazing tool…if you know how to use it. It gives PR and marketing professionals a glimpse into our websites, and allows us to make smart, data-driven decisions. Trouble is, all the data in the world is no use if you don’t know what it means. Think you’ve got the chops to tackle Google Analytics’ toughest…

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What PR Pros Can Learn from Drake

If anyone were to spend a day in our Austin office, there’s a 99.9 percent chance that you will hear a Drake song or two, and that’s simply because we love Drake (except for Matt). But, it’s also because there are some relevant PR tidbits in Drake’s glorious raps. Here are three lessons we’ve learned…

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Not Always There When You Call, But I’m Always On Brand

You’re walking into a new business pitch, do you know where your personal brand is? It’s 9 a.m. on a Monday, do you know where your personal brand is?? Your manager is making small talk with you by the Keurig, do you know where your personal brand is??? If you answered no to any of…

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Hey Dad? You Out There?

For the first 20 years of my career the number one focus of my efforts in public relations was securing the interest of dear old mom. Mom is the purveyor of goods. Mom holds the purse strings. Mom makes the decisions for her family and influences her friends. But guess what? It is time to…

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Don’t Surrender to Stress: Tips to Better Manage Time

One of my favorite phrases in this industry will always be, say it with me, “it’s PR not ER.” Although valid, as professionals we still feel the stress of a fast-paced office environment and daily routine, with the constant pressure to be nearly flawless, quick, on our toes and effortlessly creative. The bottom line is,…

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Top 10 Guidelines For Social Media Participation

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful…

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It’s PR, Not ER: How To Stay Sane When Everything is Coming Undone

If you’ve been doing PR long enough, you have had moments when your heart is pumping, your palms are sweating and you know that there is just way too much to do and not enough time to do it. The stress of multiple deadlines, competing priorities and never-ending fire drills is getting to you. You…

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Permission Granted – Embrace Delegation.

When a senior account executive (SAE) earns a promotion to account manager or account supervisor, a lot can change. After all, SAEs pride themselves on the amazing ability to perform – to expertly draft that release, to score that feature ink, or to craft that compelling storyline. There’s a lot of ownership of that task…

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Do you need an SEO audit?

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. Today, we’re going to begin with the big, old question of whether or not your website needs one.  We hear a lot about SEO every day. How to improve it … the changing algorithms…

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