Category Archive for: Uncategorized

PR and CX

The Role of Public Relations in Customer Experience

At the Chicago Digital Customer Experience conference, I had the opportunity to host and learn from some of the pre-eminent speakers in the Customer Experience (CX) realm, including Judy Bloch of Citi, Ghada Ijam of Amtrak, and Dave Dyson of Zendesk, to name a few. Over two days, we examined the world of CX and…

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pr and social media

How will PR and Social Media Evolve in the Next Five Years?

Ten years ago, I was a freshman in college when a life-changing site called Facebook launched. It was a revolutionary social platform that quickly captivated lives. My daily routine soon included status updates, photo tags and friend requests. Facebook allowed every one of every age to gather the latest news, voice opinions, stay in touch…

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PR Planning

What Every Company PR Plan Needs: Broad Strokes

Across all areas of business, there are a few must-haves when it comes to your company’s PR plan. You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right. However, from a PR perspective, there are several standard, no-buts-about-it things that…

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Understanding Qualitative and Quantitative Analysis

In the field of public relations analytics and insights, many PR professionals badly confuse the difference between quantitative and qualitative thinking. As a result, they sometimes attempt to assign arbitrary pseudo-measures to qualitative work (a process known as “making numbers up”), or attempt to influence quantitative analysis with qualitative perspectives. Mixing up either one badly…

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State of Social

State of Social 2Q 2016: Facebook is mobile to a billion people

The largest social network in the world – and to some people, the entire Internet – released its Q2 2016 earnings. Let’s see how Facebook closed out the first half of 2016. User Growth Facebook’s overall growth remains above 3%; in fact, trend-wise, Facebook’s audience growth has been slowly growing over the last 8 quarters,…

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Excel Series for PR Pros

EXCEL SERIES: 3 Time-Saving Tips for PR Pros

While Excel is great for organizing media lists and editorial calendars, it can also help PR professionals when it comes to formatting reports or drafting your latest social media copy. In the latest post of our Excel Series, we dive into three time-saving ways you can use Excel in public relations. Formatting Let’s say you’re…

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Health Insurance Market is Ripe for Disruption

Health Insurance Market is Ripe for Disruption

The healthcare industry is experiencing its own version of the “Industrial Revolution.” As the healthcare industry transitions to value-based care, innovation – alongside consumer experience and engagement – remains a focal point. Healthcare organizations are not only looking to weather the changes; the smart ones are proactively looking to gain a market advantage. One key…

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Tips for Future PR Pros with No Previous PR Experience

With graduation season on the horizon, many graduating seniors are already sick of hearing “any plans after college?” at social gatherings. For those looking for a public relations job, the application process can be a little daunting. Often, agencies are looking for new hires to have previous agency experience as well as one or more…

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How to find a 10x Marketer – Part 3: Hard Skills

10x marketers are rare. You can expect to pay more but get more. A 10x marketer is a jack-of-all trades. Many people don’t spend their time learning a lot of different things, but rather focus on being an expert in one main area. This is what makes a 10x marketer unique. In a pinch, this…

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3 Ways to Screw up Your Product Launch

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. In marketing alone, landing pages, data sheets, whitepapers, videos, presentations and demos are being produced at a…

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