Category Archive for: Uncategorized

artificial intelligence coverage

4 Smart Strategies For Securing Artificial Intelligence Coverage

Artificial Intelligence Coverage Overload Read any publication today and you will find an array of artificial intelligence coverage articles. From Elon Musk’s bold statements about artificial intelligence’s (AI) role in a potential World War III to IBM’s recent $240 million investment in the future of AI, the technology’s promises, benefits, and concerns have captured the…

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Data-Driven Survival: Titanic Edition

“Mr. Andrews, forgive me. I did the sum in my head and with the number of lifeboats times the capacity you mentioned, forgive me, but it seems that there are not enough for everyone aboard.” – Kate Winslet as Rose DeWitt Bukater in Titanic According to Wikipedia, there were approximately 1,317 passengers and 900 crew…

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AI

Will AI Steal Your PR Job?

When I look at what the account coordinator job looks like for entry level employees today, it is unrecognizable from my experience back in the mid-90s. I mailed out paper press kits, faxed press releases and used FedEx to get product beauty shots or screen shots in slide form to my editorial contacts. There was…

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NYC PR

NYC PR MythBusters

Having spent the entirety of my PR career in NYC, there are a number of idiosyncrasies about this town that can sometimes plague a newbie or someone trying to plan a media tour or new business pitch from out of town. For this edition of NYC PR MythBusters, a couple of logistical sticking points and…

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the big game

Superb Owl: Getting Creative with Marketing Budgets

Time for THE BIG GAME (yes, you know the one) It’s that time of year again – The Big Game hits airwaves on Sunday. Want to get your brand in on the action? Pony up, or sit down. Oh, and don’t bother even mentioning the game by name – that’ll cost you as well. As…

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HIMSS

HIMSS17: Taking a Data-Driven Approach to On-Site PR and Marketing

With HIMSS17 around the corner, you likely have your marketing and communications strategy locked and loaded for the conference. Still, we all know that flexibility in planning and real-time communications are key at any event. In order to fully take advantage of the thought leadership opportunities at HIMSS, your organization and key opinion leaders (KOLs) need…

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career advice

Career Advice from a Top Woman in PR

Pop the champagne: our Managing Partner, Amy Lyons, has been honored as a Top Woman in PR by PR News! At SHIFT, we have the privilege of working with Amy day in and day out. For those who might not be as fortunate, Amy has kindly offered to share some career advice for anyone looking…

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Instagram

Instagram For Business: Are You Missing Out?

Instagram as a social business tool is not a novel concept by any means. 48.8% of brands have embraced it as a key player in their social media strategy; that number is expected to rise to nearly 71% in 2017. For businesses outside of the consumer space, it can be difficult to map out how…

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Case Study

Case Study: Keep Austin Healthy: Counter Cholesterol Campaign Pilot Program

SHIFT works hard to ensure the greatest possible results for all of our clients. This case study showcases an example of how we delivered for a client, in this case, the National Forum for Heart Disease & Stroke Prevention. The National Forum for Heart Disease & Stroke Prevention is piloting a public awareness campaign that…

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