Category Archive for: Twitter

How to set up Twitter lead generation cards, part 2

In yesterday’s post, we looked at the basics of setting up Twitter’s lead generation cards. Today, we’re going to get technical as we look at one of the most powerful and neglected aspects of Twitter’s new lead generation cards, the ability for it to do an HTTP POST. If you’re unfamiliar with the term, HTTP…

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How to set up Twitter lead generation cards, part 1

Last week, I talked about the Twitter IPO and some of the features we expect to become more prominent. Today, I want to walk through one of the most neglected features and how powerful it is: the Twitter lead-generation card. As with all of Twitter’s newest features, this one is hidden away in the ads…

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What PR and Marketing Learned in the #TwitterIPO S-1 Filing

Yesterday, Twitter released more details about its internal operations in its SEC S-1 filing, which was finally made public. If reading through 164 pages of SEC filing statements isn’t your thing, we understand. They’re not exactly scintillating reading. Here are the high points that marketers and PR professionals should pay close attention to. As we…

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5th Gear – Week of 9/23/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here’s the interesting reads that SHIFTers found this past week. Let us know what you think about our shares in the comments below!…

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Twitter’s Newest Hidden Feature: Website Analytics

Did you know that Twitter can tell you what’s happening with your website? Neither did we until recently, when we stumbled upon yet another incredible, powerful, wonderful feature that they forgot to tell us about (apparently it only merited a developer’s blog post on a Friday afternoon). Twitter’s new feature lets you verify and authenticate…

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What’s next for Twitter besides the #TwitterIPO?

As you likely know, Twitter recently filed for its initial public offering (IPO) with the Securities Exchange Commission, a major step in the process of becoming a publicly traded company. For many of its investors, this is the long-awaited payoff of billions of dollars invested in the company. But what does the act of becoming…

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How to write better tweets for content sharing

One of the most often discussed topics around Twitter is that for some people, it can be extremely difficult to write for. 140 characters alone can be limiting enough, but writing an effective tweet requires skill above and beyond brevity, especially for sharing content. How do you write tweets that get more clicks, retweets, and…

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Will click to tweet change PR and marketing writing?

Recently, the New York Times announced an experimental integration with Twitter that will permit editorial staff of the paper with the ability to highlight key phrases and passages in the article and offer one-tweet re-sharing. This technology resulted in an 1100% increase in the number of tweets that an article generated on the NY Times…

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