Category Archive for: Twitter

State of Twitter: Outpacing Facebook’s Revenue Growth

Twitter recently released its Q4 and 2013 annual report detailing the state of Twitter, from user adoption to revenue. How are things in the land of 140 character updates? Before we dig into the numbers, a bit of clarification about how Wall Street works versus reality. Wall Street’s quarterly expectations have little bearing on the…

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Our Public Relations Toolbox

Another day, another tool or app is introduced in the name of productivity and making lives easier. Sometimes we find a gem and sometimes we grasp at a shiny new app only to find out the old one does it better. When it comes to public relations, what’s truly useful out there? We asked SHIFTers…

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6 Ways to Use Twitter Tailored Audiences for PR and Marketing

When Twitter launched its Tailored Audiences in December, it allowed advertisers to reach audiences that were already visitors of their website using cookies to tie to Twitter IDs. Now, Twitter has expanded Tailored Audience capabilities to include targeting of existing email databases and influencers identified by Twitter ID. Rather than walking you through the how…

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Twitter’s Newest Feature: Conversion Tracking

Late on December 18th, Twitter rolled out a new feature to help marketers figure out how their investment in Promoted Tweets was working with new Conversion Tracking. The new menu item appears in their Ads interface: Setting up conversion tracking is as simple as one would expect – you name the conversion something easy to…

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Do your homework to avoid social media rookie mistakes

Tomorrow’s Q&A is cancelled. Bad Idea. Back to the drawing board. — J.P. Morgan (@jpmorgan) November 14, 2013 As social media tools and strategies have matured, it has become less acceptable to make dumb, rookie mistakes. Case in point? JPMorgan’s recent flap, in which, per Reuters: “JPMorgan Chase & Co canceled a question and answer…

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How to set up Twitter lead generation cards, part 2

In yesterday’s post, we looked at the basics of setting up Twitter’s lead generation cards. Today, we’re going to get technical as we look at one of the most powerful and neglected aspects of Twitter’s new lead generation cards, the ability for it to do an HTTP POST. If you’re unfamiliar with the term, HTTP…

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How to set up Twitter lead generation cards, part 1

Last week, I talked about the Twitter IPO and some of the features we expect to become more prominent. Today, I want to walk through one of the most neglected features and how powerful it is: the Twitter lead-generation card. As with all of Twitter’s newest features, this one is hidden away in the ads…

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What PR and Marketing Learned in the #TwitterIPO S-1 Filing

Yesterday, Twitter released more details about its internal operations in its SEC S-1 filing, which was finally made public. If reading through 164 pages of SEC filing statements isn’t your thing, we understand. They’re not exactly scintillating reading. Here are the high points that marketers and PR professionals should pay close attention to. As we…

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5th Gear – Week of 9/23/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here’s the interesting reads that SHIFTers found this past week. Let us know what you think about our shares in the comments below!…

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Twitter’s Newest Hidden Feature: Website Analytics

Did you know that Twitter can tell you what’s happening with your website? Neither did we until recently, when we stumbled upon yet another incredible, powerful, wonderful feature that they forgot to tell us about (apparently it only merited a developer’s blog post on a Friday afternoon). Twitter’s new feature lets you verify and authenticate…

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