Category Archive for: Twitter

State of Social 1Q14: Twitter, reasons for optimism, the next big thing

Twitter released its second quarterly results report as a publicly traded company, detailing its numbers for the first quarter of 2014. As soon as the numbers came in, Wall Street reacted negatively, punishing the stock with a 11% decline in after hours trading. The headlines were equally dramatic: Twitter stock drops 11% despite revenue growth…

Read More →

Twitter Profile Redesign (2014 Edition)

Twitter is changing its profile design again, and they’ll be rolling it out to users over the coming weeks/days. (Look like Facebook to anyone else? We thought so, too.) While not much of extreme importance has changed, you’ll want to be prepared for the new look. Here’s a quick rundown of what you need to…

Read More →

Social Bakeoff 2: Facebook Custom Audiences vs. Twitter Tailored Audiences

If you’re not familiar with the concepts of remarketing or retargeting, the gist is that you run advertisements to people who already know about you but presumably haven’t been willing to buy anything. Remarketing and retargeting are incredibly valuable tactics because in theory, giving someone a final nudge to purchase should be less effort and…

Read More →

A social media data warning from Sherlock Holmes

In the literary classic A Scandal in Bohemia, consulting detective Sherlock Holmes warns us of a grave error that far too many commit, not only in forensic science, but in understanding the various claims made using data in the worlds of PR and marketing. “I have no data yet. It is a capital mistake to…

Read More →

Here’s Why PR Pros Should Use Twitter

It’s no secret we’re big into social media here at SHIFT. Employees are encouraged to be involved on social networks and use them to stay up-to-date on industry news, client industry news and connect with reporters. We even invented the social media press release. As we read a post on PandoDaily this week arguing why…

Read More →

State of Twitter: Outpacing Facebook’s Revenue Growth

Twitter recently released its Q4 and 2013 annual report detailing the state of Twitter, from user adoption to revenue. How are things in the land of 140 character updates? Before we dig into the numbers, a bit of clarification about how Wall Street works versus reality. Wall Street’s quarterly expectations have little bearing on the…

Read More →

Our Public Relations Toolbox

Another day, another tool or app is introduced in the name of productivity and making lives easier. Sometimes we find a gem and sometimes we grasp at a shiny new app only to find out the old one does it better. When it comes to public relations, what’s truly useful out there? We asked SHIFTers…

Read More →

6 Ways to Use Twitter Tailored Audiences for PR and Marketing

When Twitter launched its Tailored Audiences in December, it allowed advertisers to reach audiences that were already visitors of their website using cookies to tie to Twitter IDs. Now, Twitter has expanded Tailored Audience capabilities to include targeting of existing email databases and influencers identified by Twitter ID. Rather than walking you through the how…

Read More →

Twitter’s Newest Feature: Conversion Tracking

Late on December 18th, Twitter rolled out a new feature to help marketers figure out how their investment in Promoted Tweets was working with new Conversion Tracking. The new menu item appears in their Ads interface: Setting up conversion tracking is as simple as one would expect – you name the conversion something easy to…

Read More →

Do your homework to avoid social media rookie mistakes

Tomorrow’s Q&A is cancelled. Bad Idea. Back to the drawing board. — J.P. Morgan (@jpmorgan) November 14, 2013 As social media tools and strategies have matured, it has become less acceptable to make dumb, rookie mistakes. Case in point? JPMorgan’s recent flap, in which, per Reuters: “JPMorgan Chase & Co canceled a question and answer…

Read More →

Back to Top