Category Archive for: Twitter

What does that buy us?

“People buy tactics in times of uncertainty. They buy strategy when times are good.” My friend Chris Brogan said that and it struck me as profound. We’ve seen this in our own business: when the budget axe chops into Marketing, the conversation can quickly move from “What’s the right thing for us to do to move…

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State of Social Q4 2014: Twitter Flies Into Rough Skies

Twitter released its Q4 results, and the bird’s flown into rough skies. On the surface, it might look like things are all right. The user base grew by another 4 million monthly active users: Ad revenues went up by $112 million, a very respectable number: And ad revenue per user went up by 37 cents/user…

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How To Use Twitter Analytics

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Twitter offers its own analytics tool that…

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Data doesn’t have to be scary

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5 petabytes of data. That’s the equivalent of the amount of books in America’s…

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Social Media Quiz – The Intermediate Answers

A few weeks ago we created a quiz to help separate the true social media masterminds from, well, the not-so-masterminds: So You’re a Social Media Guru, Right? Ring a bell? If you didn’t get a chance to take the quiz, try it now! It was a lot of fun for us to create, and wanted…

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State of Social 2Q14: Twitter Flies Higher

Twitter released its second quarter 2014 results recently, and it looks as though Twitter has found the wind beneath its wings. Note that in the graph above, we’ve superimposed a 4-period moving average, meaning the moving average across four quarters, or the year. Twitter is consistently and strongly beating its 4-period moving average, and that’s…

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The Writing on the Wall: 4 Tips to Speak to the Healthcare IT Market on Twitter

People are brought together by the act of communicating; it is engrained in our DNA. We have been connecting and forming relationships through conversations since the beginning of time, why would business relationships be any different? We form relationships by connecting through a subject we are passionate about (sports, food or interoperability standards). That conversation…

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Why social media conversation density matters

How do you get something to be shared and spread? The answer, unsurprisingly, is not “build it and they will come”. The answer is not a hashtag. The answer is that you need conversation density. Broadly defined, conversation density is the amount of conversational engagement happening in any given event, hashtag, or story. The more…

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How to Create Animated GIFs for Twitter

Quick update: There’s an iOS app Spark that I read about that will help you make GIFs in seconds. You’re welcome. 😉 Video content is great and wonderfully compelling, but it doesn’t play in every environment. Twitter’s media player isn’t always reliable and no form of video plays reliably in email marketing on all platforms.…

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How Twitter’s New Website Remarketing Can Boost Your PR ROI

Everyone’s always being asked to demonstrate ROI, to improve ROI, to deliver more revenue at lower cost for any marketing method at all, but most especially those methods at the top of the funnel such as public relations and advertising. Retargeting is one of the best methods available to increase the ROI of PR, and…

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