Category Archive for: Twitter

State of Social Media 2Q 2015: Twitter Users Plateau

The 140 character social network released its Q2 2015 earnings. Let’s take a look at where the bird has landed this quarter. Growth The story in the news is that growth is… lackluster: Twitter’s growth quarter over quarter was an anemic 0.66%, a gain of about 2 million users. This has caused quite a bit…

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How to Build Rapport and Pitch Media Using Twitter

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. Twitter is a social media platform that sometimes gets a bad reputation as confusing, overwhelming, and just another social network to manage – which, there is some truth to – but,…

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How to use Twitter Audience Insights for Marketing

Twitter just rolled out its Audience Insights tool to all Twitter Analytics and Ads users. How can it benefit your marketing and communications program? What It Tells You Inside Twitter’s Audience Insights, you’ll find some very familiar data points, assuming you’ve worked with other demographics tools. Currently, you can broadly look at all Twitter users…

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What does that buy us?

“People buy tactics in times of uncertainty. They buy strategy when times are good.” My friend Chris Brogan said that and it struck me as profound. We’ve seen this in our own business: when the budget axe chops into Marketing, the conversation can quickly move from “What’s the right thing for us to do to move…

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State of Social Q4 2014: Twitter Flies Into Rough Skies

Twitter released its Q4 results, and the bird’s flown into rough skies. On the surface, it might look like things are all right. The user base grew by another 4 million monthly active users: Ad revenues went up by $112 million, a very respectable number: And ad revenue per user went up by 37 cents/user…

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How To Use Twitter Analytics

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Twitter offers its own analytics tool that…

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Data doesn’t have to be scary

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5 petabytes of data. That’s the equivalent of the amount of books in America’s…

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Social Media Quiz – The Intermediate Answers

A few weeks ago we created a quiz to help separate the true social media masterminds from, well, the not-so-masterminds: So You’re a Social Media Guru, Right? Ring a bell? If you didn’t get a chance to take the quiz, try it now! It was a lot of fun for us to create, and wanted…

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State of Social 2Q14: Twitter Flies Higher

Twitter released its second quarter 2014 results recently, and it looks as though Twitter has found the wind beneath its wings. Note that in the graph above, we’ve superimposed a 4-period moving average, meaning the moving average across four quarters, or the year. Twitter is consistently and strongly beating its 4-period moving average, and that’s…

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The Writing on the Wall: 4 Tips to Speak to the Healthcare IT Market on Twitter

People are brought together by the act of communicating; it is engrained in our DNA. We have been connecting and forming relationships through conversations since the beginning of time, why would business relationships be any different? We form relationships by connecting through a subject we are passionate about (sports, food or interoperability standards). That conversation…

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