Category Archive for: Twitter

Twitter’s New Algorithm

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. If you’re feeling overwhelmed, take a deep breath. We’ll get through…

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How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

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State of Social Media Q4 2015: Twitter Users Decline For First Time Ever

The 140 character social network released its Q4 2015 earnings. The blue bird is not doing well at all. Growth The growth story is the headline: for the first time in recent memory, a major publicly traded social network experienced negative monthly average user growth, quarter-over-quarter: As shown above by the green bars, growth fell…

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The Tale of #Twitter10K: Fact or Fiction?

Twitter is toying with the idea of increasing the character limit of tweets to 10,000, more than 72 times the existing limit. Why would the “micro-blogging” platform take away one of its only unique characteristics in the ever-crowded social media space? One word: MONEY. Over the past 10 years, Twitter’s popularity (and stock price) has…

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SHIFT Archives: The Best of Q3 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already…

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I’m Not on Twitter, It’s #NBD

One of the points that college career offices like to hammer into soon-to-be-grads is that you need a “personal brand” to stand out in today’s corporate world. In a hyper-competitive environment, candidates with an instantly recognizable and easily recallable brand are sure to stand out from their peers. “But how do I build my personal…

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State of Social Media 2Q 2015: Twitter Users Plateau

The 140 character social network released its Q2 2015 earnings. Let’s take a look at where the bird has landed this quarter. Growth The story in the news is that growth is… lackluster: Twitter’s growth quarter over quarter was an anemic 0.66%, a gain of about 2 million users. This has caused quite a bit…

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How to Build Rapport and Pitch Media Using Twitter

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. Twitter is a social media platform that sometimes gets a bad reputation as confusing, overwhelming, and just another social network to manage – which, there is some truth to – but,…

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How to use Twitter Audience Insights for Marketing

Twitter just rolled out its Audience Insights tool to all Twitter Analytics and Ads users. How can it benefit your marketing and communications program? What It Tells You Inside Twitter’s Audience Insights, you’ll find some very familiar data points, assuming you’ve worked with other demographics tools. Currently, you can broadly look at all Twitter users…

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