Category Archive for: Twitter

State of Social Twitter

State of Social 2Q 2016: Twitter’s Endless Plateau

The 140 character social network released its Q2 2016 earnings. How did everyone’s favorite short attention span social network fare? Let’s check the numbers. Audience Growth After relatively robust growth in Q1, Q2 returned to more modest growth, not even cracking 1% quarter-over-quarter growth. Twitter added only 3 million new users (which, in the scheme…

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Why You Should Use Twitter Lead Generation Cards For Your Business

I’m sure it’s happened to you. You click on some content of interest from a brand, whether it’s through email, social media, ads, or any other channel, and there’s a form to fill out. You immediately abandon your mission because you don’t want to fill out the small fields on your phone and there’s no…

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State of Social 1Q 2016: Did Twitter hit the window?

The 140 character social network released its Q1 2016 earnings. Did it hit its targets, or did the little blue bird simply fly face-first into a glass window? Let’s look at the numbers. Growth After a miss in Q4 2015, Twitter’s monthly active users has ticked back up to 1.64% quarter-over-quarter, adding 5 million new…

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Twitter’s New Algorithm

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. If you’re feeling overwhelmed, take a deep breath. We’ll get through…

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How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

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State of Social Media Q4 2015: Twitter Users Decline For First Time Ever

The 140 character social network released its Q4 2015 earnings. The blue bird is not doing well at all. Growth The growth story is the headline: for the first time in recent memory, a major publicly traded social network experienced negative monthly average user growth, quarter-over-quarter: As shown above by the green bars, growth fell…

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The Tale of #Twitter10K: Fact or Fiction?

Twitter is toying with the idea of increasing the character limit of tweets to 10,000, more than 72 times the existing limit. Why would the “micro-blogging” platform take away one of its only unique characteristics in the ever-crowded social media space? One word: MONEY. Over the past 10 years, Twitter’s popularity (and stock price) has…

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SHIFT Archives: The Best of Q3 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already…

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I’m Not on Twitter, It’s #NBD

One of the points that college career offices like to hammer into soon-to-be-grads is that you need a “personal brand” to stand out in today’s corporate world. In a hyper-competitive environment, candidates with an instantly recognizable and easily recallable brand are sure to stand out from their peers. “But how do I build my personal…

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