Category Archive for: Training

5 Things I Look for When Hiring in Marketing

Fresh out of college and looking for your first position in marketing (or maybe a public relations position)? You may be surprised that hiring managers are looking for different things than you’d expect or learned in school. Even veteran marketers are being asked to do more with analytics, creativity, and strategy. Having a good track…

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New SHIFT eBook: How Social Media Broke PR (and how to fix it)

In the past, PR and marketing had a clearly defined, specific process to generate attention: work with media gatekeepers and get clients the “hits”. We hit our Rolodexes, sent in bylined articles, maybe even worked with the ad department for some newspaper ads and TV/radio spots. If we were lucky, the gatekeepers would allow us…

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Mailbag: Best Free PR Tools

We received the following very spammy blog comment: While this was very clearly a spambot trying to advertise and build links for a home decor company, it’s not a terribly bad question (even if the grammar is). What are the best free PR tools? Here’s our short list of recommended tools. Done well, public relations…

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