Category Archive for: Training

Advanced analytics: position, velocity, and acceleration

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. and using some relatively simple mathematical principles to turn…

Read More →

How to Make Your Landing Page Not Suck

As a marketer, you’ve got top-notch knowledge and implementation chops when it comes to landing pages, so you can safely skip this post, right? In the name of marketing, stop right there! Even top brands that should know better are capable of creating cringe-worthy landing pages. We think you can do better. Consider that the…

Read More →

Google’s Primer App – Quick Lessons on PR and Marketing

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Yesterday, to combat that confusion for small businesses, Google released an iOS app with short lessons…

Read More →

Learning By Teaching: The PR Edition

Docendo discimus. By teaching, we learn. Penned by the Roman philosopher Seneca the Younger in the early days of the Roman Empire, it holds as true today as it did two thousand years ago. Modern psychology researchers have dubbed it the protégé effect. Yes, according to SCIENCE, you are psychologically wired to learn stuff better…

Read More →

What’s a UTM Tag and What’s it Doing in my PR?

Ever followed a link to an article or blog post on Twitter, and noticed that it had a string of extra text tacked onto the end with a bunch of underscores and equal signs? It probably looked something like this: http://www.shiftcomm.com/blog/?utm_source=facebook&utm_medium=social&utm_campaign=SHIFTblog That’s a UTM code. Though a familiar friend to the digital marketer, to many…

Read More →

2014 Internet Trends: Mobile Boom, Messaging Shifts and Audience Migrations

Former Morgan Stanley analyst and current Kleiner Perkins investor Mary Meeker presented her annual Internet Trends report yesterday at re/code’s Code Conference. Meeker and KPCB have published a report every year since 2001, providing the technology and media industries with powerful insights into the future of digital and how the world interacts with each other…

Read More →

What can a Rubik’s Cube teach us about solving problems in PR?

Anguish. Annoyance. Frustration.  These are just a few of the emotions that come to mind for those of us in PR when dealing with a troublesome pitch or a difficult client. These same thoughts run through the mind of someone staring at the colorful madness that is a Rubik’s Cube. What happens when we encounter…

Read More →

The Value of Knowing Your Audience

We’ve talked a fair amount on this blog about social tools, the role of PR and marketing in lead generation and the changing landscape of analytics. One thing that can get lost in the rush to the latest tool or trend conversation is a fundamental tenant: the value of truly knowing your audience. By that…

Read More →

Public Speaking Tips for PR Pros

We’ve all been there. Standing in front of a crowded room, palms sweaty, mouth dry, dreading what’s to come with all our being. Three out of every four people have a fear of public speaking. You could almost say being nervous before a presentation is the “normal” reaction in today’s judgmental world. But it doesn’t…

Read More →

What to Know Before Starting a Job in PR

You’ve nailed the interview and accepted that shiny new job in public relations, now what? Working at a new agency can be unnerving and taking a step in a new direction after college can be a challenge, but we think you’re up for it. Here are some tips that have helped me in my first…

Read More →

Back to Top