Category Archive for: Thought Leadership

Influencer Marketing

Is Scrutiny On Influencer Marketing Compliance Becoming More Intense?

As the adoption of influencer marketing continues to rise, so too does the scrutiny of the practice. For more than a year, the FTC has made it clear to brands and marketers that disclosure is critical. These compliance standards also apply to brands running their programs through ad agencies or public relations firms as they’re…

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business success

What it Takes to Drive Your Business Success

As a business owner, it is important to be organized. One can go about this by writing down to-do lists marking off the necessary tasks that need to be done around the business, for example. Doing this will ensure that one knows what to do and does not forget about doing their tasks. This also ensures…

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importance of stories

The Importance of Stories for Child Health

Stories matter. That’s not just an opinion. That’s not an axiom or a homily or a saying or even a pithy bumper sticker slogan. That’s a genuine, biological imperative. Our stories, the things that we tell each other when we gather for dinner, the narratives that we painstakingly write down on paper, the arcs that we scrutinize…

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impactful apology

How to Say Sorry: Framework for Creating an Impactful Apology

I’m sorry. Seems simple, doesn’t it? How have two words become so divisive, so maligned and so suspect in the last year? Those two words are used to begin the journey towards repairing broken trust. In the time of a crisis, how do you develop a meaningful apology to rebuild connections and confidence in a…

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NYC Consumer PR

NYC Consumer PR Trends, Key Moments and Lessons Learned in 2017

The SHIFT NYC consumer PR team cooked up another strong showing in 2017, keeping our clients’ brands in the hearts and minds of consumer lifestyle and technology reporters. Against the head winds of an ever-shrinking pool of media outlets, an influx of hard news and an uncertain political climate, the team rolled up its sleeves…

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food pr

Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

Firing up a grill with a push of a button. Making taste buds tingle with flavorful hot sauce varieties. Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. However, when it comes to maximizing overall ROI and audience engagement, an often overlooked…

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food marketing

Food Marketing Debate – Dinner for One

The consumer reality doesn’t always match the images that food delivery marketers project when promoting their services. Visions of family dinners around the table, along with larger gatherings of friends lifting a glass, don’t reflect the trend of single person dining. According to the Hartman Group’s Food and Beverage Occasions Compass data, almost 50 percent…

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b2b security vendors

B2B Security Vendors: Prepare for Scrutiny

Growing Skepticism Toward Vendors’ Claims Public sentiment toward technology vendors is undergoing a significant shift. Just take a look at what Ben Smith at Buzzfeed is saying, or the message behind Franklin Foer’s new book, “World Without Mind.” The shift reflects a growing skepticism in the claims technology providers make about their products and services.…

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biotech week boston

Thought Leadership Series: Celebrate Science During Biotech Week Boston

The Life Sciences Hub Boston has gained a reputation as one of the hottest, most dynamic life sciences marketplaces through its density of world class hospitals, research facilities, and biotech stalwarts such as Shire and Vertex. The Mayor of Boston, Marty Walsh, stressed this fact recently saying, “[Boston is] America’s startup city and lead in…

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shadow banking

What Shadow Banking Means for Your Financial Services PR Program

The Rise of Shadow Banking Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. As expected, the “big” banks offer something in all of these areas. However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless…

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