Category Archive for: Technology

How to Setup Google Webmaster Tools (and Why You Should)

We’re sure you’ve heard the news. Google has been making a lot of changes recently to their algorithm, searches, and link schemes. Last week’s change was a way to make searches more secure for the end users but sent marketers and SEOs into a panic. In reality, as Chris pointed out, it’s not a reason to…

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5th Gear – Week of 9/23/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here’s the interesting reads that SHIFTers found this past week. Let us know what you think about our shares in the comments below!…

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Public Comments, Online Comments and Public Relations

“If you don’t have anything nice to say, don’t say anything at all.” – Jacqui Rivait As a company spokesperson, whether the CEO of a Fortune 500 company, a clothing designer who makes outrageous remarks about tragedies to profit, or a person who says the wrong thing at the wrong time; saying things that aren’t nice…

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Fix your website with Google Consumer Surveys Website Satisfaction Tool

Want to find out how satisfying the experience your website is to visitors?  Meet Google Consumer Surveys’ Website Satisfaction tool in our short video below. Usually this type of analysis will cost your business thousands of dollars to accomplish. Now you can use Google’s Website Satisfaction Survey for free. If you have some custom questions (consider how…

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Twitter’s Newest Hidden Feature: Website Analytics

Did you know that Twitter can tell you what’s happening with your website? Neither did we until recently, when we stumbled upon yet another incredible, powerful, wonderful feature that they forgot to tell us about (apparently it only merited a developer’s blog post on a Friday afternoon). Twitter’s new feature lets you verify and authenticate…

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The 5th Gear – Top 5 Links – Week of 9/2/13

The Imagination Station/kickstarter.com One of SHIFT’s 7 core values is connected, which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Starting today, Mondays on the SHIFT blog will be SHIFTing Gears, a column dedicated to what our team members…

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5 Back to School Tips and Tools for PR Students (and everyone else)

As August winds down, college students return to campuses* around the country, I thought it’d be helpful to give you some back to school tips and tools that will help you get back in the swing of things. 1. Google Reader is gone. The mainstay of many a PR professional, it came to an inglorious…

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3 simple tests for evaluating MixBit and any new social media tool

Every day, there’s a new social media tool that someone is promoting as either “the next X” or “the X killer”, where X is the current popular tool. It’s a struggle for any PR or marketing professional to keep up with them all and to know which ones to test out and which ones to…

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PR Agency Life 101: Nontraditional Roles

We’ve explored the basic layout of the traditional PR team and the management of those teams in the previous two posts in this series. However, the traditional PR team is changing rapidly as PR agencies are tasked with handling more and more of clients’ audience generation responsibilities. After all, the role of a PR firm…

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Instagram vs. Vine is not VHS vs. Beta

When I started writing this post, I went on a quest to figure out how I could embed this Instagram video from the great Chris Brogan. His point was exactly what I wanted to convey, and he said it better than I could. The problem? Embedding Instagram videos isn’t exactly for the common user. iFrames,…

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