Category Archive for: Technology

Can you automate PR?

Notable journalist Tom Foremski recently asked whether PR can be automated, especially given the advances in automation in the advertising world. In it, he states: The PR industry is heading for a serious showdown with ad agencies gunning for PR budgets. Ad agencies have algorithmic buying and selling of ads, there is already a large…

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Moneyball, Data Science and PR/Marketing

The most recent MIT Sloan Sports Analytics Conference took place recently in SHIFT’s backyard at MIT in Cambridge.  This event has become a major deal in the sport world.  Officially presented by ESPN, the conference boasts sponsors not only from the sports arena like Adidas, but also heavy hitting technology/industry leaders like SAP, SAS and…

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The next Facebook killer is… Facebook?

Facebook’s new app Paper debuts today in the United States on the iPhone. The new app is Facebook’s latest attempt to create a must-have mobile experience, especially since its previous mobile apps haven’t been as successful as they’d hoped. Facebook is aiming for planned obsolescence, hoping to make the next “Facebook killer” a Facebook app.…

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5 Things I Look for When Hiring in Marketing

Fresh out of college and looking for your first position in marketing (or maybe a public relations position)? You may be surprised that hiring managers are looking for different things than you’d expect or learned in school. Even veteran marketers are being asked to do more with analytics, creativity, and strategy. Having a good track…

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All the Interesting Things: Marketing, PR, and Ideas for 01/17/14

One of SHIFT’s 7 core values is connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers shared among each other lately. Let us know what you think in the comments!…

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6 Ways to Use Twitter Tailored Audiences for PR and Marketing

When Twitter launched its Tailored Audiences in December, it allowed advertisers to reach audiences that were already visitors of their website using cookies to tie to Twitter IDs. Now, Twitter has expanded Tailored Audience capabilities to include targeting of existing email databases and influencers identified by Twitter ID. Rather than walking you through the how…

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Twitter’s Newest Feature: Conversion Tracking

Late on December 18th, Twitter rolled out a new feature to help marketers figure out how their investment in Promoted Tweets was working with new Conversion Tracking. The new menu item appears in their Ads interface: Setting up conversion tracking is as simple as one would expect – you name the conversion something easy to…

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The Internet of Things, a Thing at Dreamforce 2013

At Dreamforce 2013 this year, one of the most exciting and compelling displays was in the developer halls at Moscone West, in which a variety of vendors were showcasing the Internet of Things. Watching people wire applications in the cloud to devices right in front of me was fascinating, from a mobile app on the…

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The 5th Gear: Marketing, PR, and Ideas for 11/25/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

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The 5th Gear: Marketing, PR, and Ideas for 10/28/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

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