Category Archive for: Technology

5 Things I Look for When Hiring in Marketing

Fresh out of college and looking for your first position in marketing (or maybe a public relations position)? You may be surprised that hiring managers are looking for different things than you’d expect or learned in school. Even veteran marketers are being asked to do more with analytics, creativity, and strategy. Having a good track…

Read More →

All the Interesting Things: Marketing, PR, and Ideas for 01/17/14

One of SHIFT’s 7 core values is connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers shared among each other lately. Let us know what you think in the comments!…

Read More →

6 Ways to Use Twitter Tailored Audiences for PR and Marketing

When Twitter launched its Tailored Audiences in December, it allowed advertisers to reach audiences that were already visitors of their website using cookies to tie to Twitter IDs. Now, Twitter has expanded Tailored Audience capabilities to include targeting of existing email databases and influencers identified by Twitter ID. Rather than walking you through the how…

Read More →

Twitter’s Newest Feature: Conversion Tracking

Late on December 18th, Twitter rolled out a new feature to help marketers figure out how their investment in Promoted Tweets was working with new Conversion Tracking. The new menu item appears in their Ads interface: Setting up conversion tracking is as simple as one would expect – you name the conversion something easy to…

Read More →

The Internet of Things, a Thing at Dreamforce 2013

At Dreamforce 2013 this year, one of the most exciting and compelling displays was in the developer halls at Moscone West, in which a variety of vendors were showcasing the Internet of Things. Watching people wire applications in the cloud to devices right in front of me was fascinating, from a mobile app on the…

Read More →

The 5th Gear: Marketing, PR, and Ideas for 11/25/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

Read More →

The 5th Gear: Marketing, PR, and Ideas for 10/28/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

Read More →

Why Social Media Matters

From time to time we still get a question from potential clients that always goes a bit like this, “Why should we invest more time/money/effort into social networking channels/marketing?” They’ve started a Twitter account and a Facebook page, they’ve dabbled in Google+ and post things to their LinkedIn company page, but they aren’t sure what…

Read More →

How to set up Twitter lead generation cards, part 2

In yesterday’s post, we looked at the basics of setting up Twitter’s lead generation cards. Today, we’re going to get technical as we look at one of the most powerful and neglected aspects of Twitter’s new lead generation cards, the ability for it to do an HTTP POST. If you’re unfamiliar with the term, HTTP…

Read More →

How to set up Twitter lead generation cards, part 1

Last week, I talked about the Twitter IPO and some of the features we expect to become more prominent. Today, I want to walk through one of the most neglected features and how powerful it is: the Twitter lead-generation card. As with all of Twitter’s newest features, this one is hidden away in the ads…

Read More →

Back to Top