Category Archive for: Technology

Nothing in Marketing is Unique

From the latest tool or piece of automation software to measurement or campaign tactics, very few things we come across in the communications industry are truly unique. Most “major” technological advancements are just that, advancements on an idea that has actually been around for a long time. “[Insert New Invention Here], now that’s the greatest…

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Apple Watch, Apple Pay and Communicators

Unless you’ve been living under a rock the last few days, you’ve heard all about Apple’s new product launch announcing Apple Watch, iPhone 6 (and 6 Plus) and Apple Pay to the world. You’ve read the specs, seen the new design and probably checked your mobile plan for upgrade availability. Here at SHIFT, we always…

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Social Media Press Release 3.0: 2014 Edition

It’s hard to imagine, for most Millennials at least, a time when social media was not a part of everyday life. In 2006, when the business world first began exploring social networks, SHIFT developed the social media press release. Although its early form was not at all flashy by today’s standards, its focus centered on…

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Google Analytics 101: 5 Updated Metrics for Public Relations

One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality. For people who don’t use it on a daily basis, coming back to the application even a month later can be bewildering. Back in April, Google Analytics made this all the…

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Don’t Panic: How To Analyze Social Media and Tech Vendors

One of the problems facing every company in social media and digital marketing is the crazy number of choices available when it comes to tools, vendors, etc. Not one of us has an infinite amount of time to analyze all that come to our door/phone/inbox. How then do we evaluate ALL the vendors and their capabilities to…

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3 Things You Probably Don’t Know About the History of PR and Marketing

For some new kids on the block, it’s hard to envision what public relations and marketing were before the coming of digital and social media. When we discuss this around the office, we hear about how much easier it is to send out an email vs. faxing press releases to reporters. It’s clear to everyone that…

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3 Tips for Becoming a Digitally Fluent PR Pro

Digital disruption has become a cliché. The realization that every industry must digitize in some way has sunk in, but now the question is: where do we stop? While some tools may be pertinent to your field as a digitally fluent PR pro, others can take more time than it’s worth to learn. For example,…

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PR Pros: Get our new mobile app, ZiPR!

Do you work with an executive who is prone to going off message? Have you ever been in a situation where an executive was guaranteed to cause a PR disaster and you just had no way to prevent it? SHIFT Communications is here to save your sanity with our newest mobile app, ZiPR. ZiPR is…

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Can you automate PR?

Notable journalist Tom Foremski recently asked whether PR can be automated, especially given the advances in automation in the advertising world. In it, he states: The PR industry is heading for a serious showdown with ad agencies gunning for PR budgets. Ad agencies have algorithmic buying and selling of ads, there is already a large…

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Moneyball, Data Science and PR/Marketing

The most recent MIT Sloan Sports Analytics Conference took place recently in SHIFT’s backyard at MIT in Cambridge.  This event has become a major deal in the sport world.  Officially presented by ESPN, the conference boasts sponsors not only from the sports arena like Adidas, but also heavy hitting technology/industry leaders like SAP, SAS and…

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