Category Archive for: Technology

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

FOR IMMEDIATE RELEASE April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Communications, the premiere data-driven PR agency, announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR…

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SHIFT ATX at SXSW

If you like the sound of a cocktail or taco ideated by a robot, or a ride on the Mr. Robot ferris wheel, or an exclusive test drive of foldable vehicles, or getting your hair styled by the best local barbers while sipping on a fresh beverage – SXSW Interactive is the place to be!…

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Coming Full Circle – From Tech PR and Back Again

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR…

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Be new to be newsworthy

PR practitioners must constantly create at the leading edge. What is new tends to be newsworthy. As SHIFT CEO Todd Defren has emphasized to clients throughout the years, our public relations efforts must embody at least one of these three attributes: First. Best. Only. When we build new things, we capture (however briefly) all three…

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How to Find a 10x Marketer – Part 4: It’s a Wrap!

Once you determine that you need a 10x Marketer, its time to figure out where to find one. Do you try to hire and onboard or do you train from within the organization? Plan to build up the skill set in house. Here’s why: While there is no hard and fast data, multiple independent studies report…

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How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

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Emerging Social Platforms

When a new social media platform comes out, there’s usually a mad rush to be the first on the platform. But using new social media platforms has advantages and disadvantages. Don’t rush into new platforms until you’re sure you can utilize them effectively. Wait, why shouldn’t you stampede to the hot, new social thing? Companies…

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Don’t Be Outdated: Why It’s Important to Refresh Your Models

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute…

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How to find a 10x Marketer – Part 3: Hard Skills

10x marketers are rare. You can expect to pay more but get more. A 10x marketer is a jack-of-all trades. Many people don’t spend their time learning a lot of different things, but rather focus on being an expert in one main area. This is what makes a 10x marketer unique. In a pinch, this…

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SHIFT Archives: The Best of Q3 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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