Category Archive for: Technology

Data-Driven Media Relations Resources

Data-Driven Media Relations Resources

Here at SHIFT, we pride ourselves on our data-driven approach to communication and public relations. So, it stands to reason that we extend that thread through into our media strategies for our clients. Sometimes, it’s about finding data points to include in pitches to bolster your client’s idea or announcement. Other times, data can help…

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Rethinking Data-Driven Marketing in the Wake of the Cambridge Analytica Scandal

It’s a strange time to be a data scientist. News about Cambridge Analytica’s ‘problematic’ (we prefer the term morally bankrupt) approach to data analysis has left the 23 million Canadians on Facebook feeling suspicious and defenseless. And the community of social, behavioral and data scientists who work in marketing and communications have never looked more like…

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What Do Voice Technologies Mean for Data and Marketing?

Voice commands, interactions and support are all part of a relatively new interface born from the connected device market. Of course, they also borrow from the big data industry, thanks to source systems or software that tap into massive troves of data. Google Home and Amazon’s Echo — Alexa — for instance, rely on contextual…

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b2b security vendors

B2B Security Vendors: Prepare for Scrutiny

Growing Skepticism Toward Vendors’ Claims Public sentiment toward technology vendors is undergoing a significant shift. Just take a look at what Ben Smith at Buzzfeed is saying, or the message behind Franklin Foer’s new book, “World Without Mind.” The shift reflects a growing skepticism in the claims technology providers make about their products and services.…

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shadow banking

What Shadow Banking Means for Your Financial Services PR Program

The Rise of Shadow Banking Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. As expected, the “big” banks offer something in all of these areas. However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless…

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MarTech Stack eBook

How to Choose a MarTech Stack: a new eBook from SHIFT

With a plethora of Marketing Technology tools available at our fingertips, how are we, as marketers, supposed to know which is the best fit for our needs and goals? The overwhelming number of choices to satisfy even one objective can result in making a poor decision – which can cause money to be wasted, time…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 5 of 7: The Marketing Technology RFP

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 5: The Marketing Technology RFP Believe it or…

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best of q4

SHIFT Archives: The Best of Q4 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Company Launch

A Company Launch: The Story of Bringing SiFive Out of Stealth

When we landed SiFive as a client earlier this year, they presented us with an interesting challenge. We were tasked with gaining awareness and traction for a company launch out of stealth…for a company that wasn’t quite stealth. The backdrop: the semiconductor market has been rapidly shrinking due to consolidation, making it difficult for anyone except the…

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commercial drones

Commercial Drones – How to Make this Industry Work in the U.S.

Communicating Effectively is about Community The U.S. lags far behind the rest of the world in commercial drones and Unmanned Aircraft Systems (UAS). Countries like Japan, Australia and others have been using these tools commercially for more than five years in industries such as agriculture, insurance, construction, mining, film making and newsgathering, as well as…

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