Category Archive for: Strategy

Putting Your Blog to Work: 4 Milestones to Hit Before Trying to Turn Your Blog into Your Business

Blogs are like opinions — nowadays, it seems like everyone has one. College study abroad students, aspiring fashionistas, and even mothers of my friends are all people I have recently encountered who have assumed the mantle of “the blogger.” So, say you have a blog, but you want to take it to the next level…

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How to Choose a PR Strategy, Part 6 of 6: Choosing the right strategy

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll look at how to…

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How to Choose a PR Strategy, Part 5 of 6: Collaborative environment

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the collaborative PR…

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How to Choose a PR Strategy, Part 4 of 6: Innovative environment

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the innovative PR…

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How to Choose a PR Strategy, Part 3 of 6: Chaotic environment

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the chaotic PR…

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How to Choose a PR Strategy, Part 2 of 6: Traditional environment

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the traditional PR…

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How to Choose a PR Strategy: Part 1 of 6

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, let’s look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Before we begin, let’s be sure…

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Should you stop using hashtags in social media content?

Do hashtags matter? This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven approach. Before we dig in, a bit on our methodology. SHIFT examined the social media engagement of posts from the Fortune 10 companies…

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How to Build a Data-Driven Public Speaking Program

We’ve covered the basics of public speaking here on the SHIFT blog before. However, many speakers still feel unprepared when facing an important event or talk. How can we better be ready for key talks and events? Rather than just wing it or have a purely canned talk that may not be relevant to the…

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Beginner’s Guide to Blogging 8/10: The Baldwin Approach to Headlines

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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