Category Archive for: Strategy

Don’t Be Outdated: Why It’s Important to Refresh Your Models

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute…

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Why Your Brand Should Be on Tumblr

You’ve heard of Twitter’s little blue bird, but what about Tumblr’s little white T? Tumblr is an emerging content platform that’s a blog/social media hybrid. You can post text, photos, quotes, links, music and videos – like many other social platforms. What separates Tumblr from the rest of the pack, and why should your brand…

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Top Data-Driven PR Trends of 2016: Interactive Infographics

We’ve rung in the New Year, wished our colleagues, friends, and loved ones well, and eagerly look forward to what the future brings. What does the future hold for public relations professionals? What should we be keeping an eye on? In this series, we’ll examine a few data-driven trends that could mean success or failure…

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SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Is PR doomed by a shortage of journalists?

Colin Jordan might be wrong. In a recent post on PR Newser, he offers the following commentary: “Last year, the U.S. Department of Labor reported that there were approximately 57,000 PR managers and 208,000 PR specialists in America. On the opposing side, there were only 46,500 journalists according to the report. Do the math. That…

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The Citizen Analyst Manifesto, Part 4: Speak humbly, but with insight

In this series, we explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. Speak humbly, but with insight. We live in a world of informational recklessness. Data is twisted and perverted to serve specific purposes. Unsubstantiated claims are the norm.…

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The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks…

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Convenience and mobility power the collaborative company

In Jeremiah Owyang’s newest report, The New Rules of the Collaborative Economy, you’ll find many different statistics about how consumers choose between traditional and collaborative companies, but one fact stands out: Source: The New Rules of the Collaborative Economy Consumers choose convenience above all else. When you stop to consider this for a moment, it…

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5 Reasons Why You Should Use Pinterest as a Marketing Tool

Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s…

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3 Questions to Ask of Any Strategy

When we’re approached about strategy at SHIFT, we’re often being asked about the reasons behind why we’ve made the recommendations or choices we have about the approach to a program. Alternatively and understandably, clients want to try the shiny new marketing thing they’ve heard about – social media, remarketing, retargeting, and so on. With a…

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