Category Archive for: Strategy

social media efforts

A Marketer’s Rainy Day: Social Media Efforts Checklist

Social media is more popular than ever, playing a major role in the top news stories of 2016, from international sporting events to US politics. Tweets about the Rio Olympics generated 75 billion impressions. Instagram reached 600 million users. Facebook saw a staggering 1.79 billion monthly active users. Despite these numbers, many brands have seen…

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Business Press

5 Business Press Hits & The PR Strategy Behind Them

Google. Facebook. Yahoo! These are the giants that so often demand the attention and set the agendas of business press. But coverage in The Wall Street Journals, Forbes, Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. And the seemingly unknowable rhyme and…

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Consumer PR and B2B PR

Exploring the Differences between Consumer PR and B2B PR

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. If you haven’t had an opportunity to work on both sides, however, there’s a good chance you may consider “the other” and think “just what are they doing over there?” If this is your…

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PR Pros

What PR Pros Can Learn From Cult Classic Movies

As the weather slowly becomes cooler and the constant slew of summer activities starts to dwindle, I always find myself wanting to curl up in a blanket and turn on a good movie. On a personal level, I love losing myself in a riveting narrative – whether I’m following Sherlock Holmes as he seeks to…

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Crisis Communications

Crisis Communications: What to Expect from Your PR Team

In PR, the term “crisis” can mean many different things impacting how to mode a crisis communications plan specific to a client and situation. For some of our clients, it’s a slip in a product shipment date that has been discussed negatively on social media or in the press. For other clients, it can be a death…

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Marketing and PR Strategies

Five Tips to Align Marketing and PR Strategies

As you begin pulling together a comprehensive marketing plan and budget for the coming year, one of the most important considerations is to thoughtfully align your marketing and PR strategies. These two efforts need to work in unison to amplify your company’s messaging, support your brand and drive measurable results.  Here’s how: Establish Goals Is lead…

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Thought Leadership

Digital Ethnography for PR, Part 3: Starting with Spradley

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations. We’ll explore why it’s important, what it…

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The Sorry State of Social Media Engagement

Engagement is everything in social media marketing. Without engagement, algorithms won’t favor our content, and audiences won’t take actions to become customers. Thus, we would expect the biggest, best, most well-known brands in the world to expend serious effort and resources on building engagement. How much engagement, as a percentage, would you guess the top…

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healthcare coverage

Healthcare Coverage Open Enrollment Season: 5 Areas of Opportunity for Engaging Millennials

With open enrollment for healthcare coverage encroaching on November 1, we’re offering a three-part series on best practices for engaging millennials – the nation’s largest living generation. Health insurers looking to reach millennials must address their privacy concerns, grant easy access to information across a variety of relevant formats, and highlight a focus on cost-effective…

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