Category Archive for: Startups

shadow banking

What Shadow Banking Means for Your Financial Services PR Program

The Rise of Shadow Banking Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. As expected, the “big” banks offer something in all of these areas. However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless…

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funding

Funding & Culture: Buying in Does Not Have to Mean Selling Out

A strong round of funding can sometimes mean the difference between a company remaining a great local place to work or becoming a national powerhouse. However, the debate to seek or accept a funding round can be a difficult debate for some start-ups. The decision to accept funding may stem from how you interpret and…

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startups

10 Tips for Surviving Startups

Today’s post is from guest blogger Doug Wheeler, a 25+ year veteran executive in the technology industry. Enjoy! Having spent more than 15 years in the startup school of hard knocks — including some that made a mark (or I’m hoping will soon – go DocuSign!) and others that fizzled out — I’ve learned a great many…

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maximizing a budget for startups

Three Ways to Make the Most of Your PR Budget for Startups

Maximizing a modest budget is commonplace for startups. That’s especially true when it comes to PR. Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up…

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SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Lessons from Unicorns

If you work with startups, then you know that unicorns are quite real. Defined as a startup whose valuation exceeds $1B, unicorn companies have come a long way from being the stuff of venture-funded myth. These companies are seeing their fair share of time in the spotlight and recognition for the unusual qualities that make…

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How to Face Down a Unicorn

It’s now a weekly occurrence.  Headline: “XXX takes on additional funding of YYY Millions, latest to reach Unicorn status.”  I’m challenged to think of an industry where there isn’t at least one of these formerly mystical companies cropping up.  If you’re one of these companies, reaching unicorn status brings many benefits, including: “Halo” of viability…

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Is Your Startup Ready for PR?

Every startup needs PR.* *Eventually. There’s no question about whether your startup needs PR (because yes, it does.) The better question to ask is, “Does my startup need PR right now?”. PR is an investment that has huge payoffs if done right. But initiating PR efforts when the essential ingredients for success are missing is a…

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Why every startup requires PR

One of the questions we’re asked most frequently by investors and venture capitalists is whether a startup should make the investment in a good public relations program. While the obvious answer (from a PR agency perspective) is a resounding yes, we thought it would make good sense to explain why. The role of public relations…

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