Category Archive for: Speaking

event

Anatomy of an Event

As PR professionals, we often take a deep dive into events – that can include everything from a community fair, to a public product launch, to a gala, and everything in between. However, events aren’t just about fancy tablecloths and sweet swag. It takes a lot to pull off a successful event, especially when media…

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best of Q1 content 2017

SHIFT Archives: The Best of Q1 Content 2017

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Are Clichés Killing How You Communicate?

At the end of the day, are you so in the weeds with using clichés instead of thinking outside the box and circling back to the low hanging fruit? In my opinion, let’s put a stake in the ground, manage expectations and eat our own dog food. Huh? Are we too reliant on clichés that…

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Photo by Roger H. Goun

Can I Quote You on That? Three Interviewing Blunders to Avoid

In my last post, I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Let’s dig into this a bit more. First, why is media training so important? Because this is a chance to speak to a wider audience and therefore, any missteps can be magnified.…

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10 to 20 to 30: An Elevator Pitch Framework

20 words. 20 words are the most you can say in an effective elevator pitch. Forget “thirty second pitches” for a moment. The average attention span has declined from 12 seconds in 2000 to 8 seconds today, a 33% fall. Combine that with the average speaking speed of an adult, approximately 150 words per minute…

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