Category Archive for: Speaking

Are Clichés Killing How You Communicate?

At the end of the day, are you so in the weeds with using clichés instead of thinking outside the box and circling back to the low hanging fruit? In my opinion, let’s put a stake in the ground, manage expectations and eat our own dog food. Huh? Are we too reliant on clichés that…

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Photo by Roger H. Goun

Can I Quote You on That? Three Interviewing Blunders to Avoid

In my last post, I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Let’s dig into this a bit more. First, why is media training so important? Because this is a chance to speak to a wider audience and therefore, any missteps can be magnified.…

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10 to 20 to 30: An Elevator Pitch Framework

20 words. 20 words are the most you can say in an effective elevator pitch. Forget “thirty second pitches” for a moment. The average attention span has declined from 12 seconds in 2000 to 8 seconds today, a 33% fall. Combine that with the average speaking speed of an adult, approximately 150 words per minute…

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