Category Archive for: Social Media

Data Driven Social Media

How to Build a Data-Driven Social Media Strategy

As you’ve probably read on this blog (and all over the web as of late), social media has become almost entirely pay-to-play for brands. If you want to reach even your existing fans, get out your credit card. Got it? Good. Now more than ever social media is an investment for brands. You can’t just…

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Twitter App

The Best Twitter App for the C-Suite

Twitter is a powerful social media tool; despite our prognostications that it’s reached a plateau, Twitter still punched far above its weight because of its open, public nature. Tune into any broadcast television news broadcast and you’re likely to see tweets on screen as correspondents discuss the topic of the day – doubly so if…

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State of Social Twitter

State of Social 2Q 2016: Twitter’s Endless Plateau

The 140 character social network released its Q2 2016 earnings. How did everyone’s favorite short attention span social network fare? Let’s check the numbers. Audience Growth After relatively robust growth in Q1, Q2 returned to more modest growth, not even cracking 1% quarter-over-quarter growth. Twitter added only 3 million new users (which, in the scheme…

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PR and social media

Are PR and Social Media Already Inseparable?

Short answer? Yes. Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s…

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Media

How Social Media has Changed Traditional Media

The way we absorb and communicate information and news online has changed drastically since social media was born. For one, traditional media is no longer a one-way avenue of communication: now, consumers can participate in the conversation and influence the news. Social media has also allowed news to be accessed in real time, for instance…

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social media

How to Grow Social Media Without a Community Manager

You know your brand needs a strong social media presence. Provided you did not emerge from a time capsule yesterday; you have known this for a long time. The verdict is here: the sky is blue, and brands need social. In fact, 9 out of 10 marketers say that social media is important to their…

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Are you using live video?

How to Incorporate Live Video Into Your Social Strategy

Video is the social media man of the hour. It is the Hiddleswift of social. (Ugh, I know. Why did I go there?) Everyone is talking about it. Everyone is paying attention to it. More video content is uploaded in 30 days than all three major US TV networks combined have created in 30 years.…

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Why You Should Use Twitter Lead Generation Cards For Your Business

I’m sure it’s happened to you. You click on some content of interest from a brand, whether it’s through email, social media, ads, or any other channel, and there’s a form to fill out. You immediately abandon your mission because you don’t want to fill out the small fields on your phone and there’s no…

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beware of shiny object syndrome in marketing

Beware of “Shiny Object Syndrome” in Marketing

While every marketer is aware of – and presumably wary of – falling prey to “Shiny Object Syndrome,” inevitably you’ll encounter a C-level executive whose teen-aged child has evangelized the next must-have campaign approach, and you’ll need a ready answer to delay any rash decisions. “Shouldn’t we be on Snapchat? My daughter and her friends…

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Social Media and the News

Would you be surprised if we told you 62 percent of Americans said they get their news on social media? As the typical consumer, think about how much time you spend on social media every day. Whether you’re putting off the latest task on your to-do list or idly scrolling as you catch up on…

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