Category Archive for: Social Media

The Relevancy Filter: Your Brand’s Strategic Guide for Mastering Instagram’s New Algorithm

On March 15th, Instagram announced its most impactful filter yet: an algorithm which sorts your feed by the moments you care about most. The decision, which will be implemented in the “coming months,” comes as no surprise; Instagram’s parent company, Facebook, has long mastered its own algorithm for monetization. The opportunity is ripe to increase…

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Quick & Easy Ways to Measure Snapchat Engagement: Part 2 of 2

This is part 2 of 2 of a quick look at Snapchat. In Part 1, we looked at how popular the app has become. Once upon a time, a long time ago, I too was a Snapchat denier. “It’s useless,” I would say. “I don’t get the point at all. I’ll never use it.” Fast…

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What about Snapchat? Part 1 of 2

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. If you haven’t downloaded it yet, do so (it’s free). One of the biggest takeaways: what do we do about Snapchat? To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with…

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Twitter’s New Algorithm

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. If you’re feeling overwhelmed, take a deep breath. We’ll get through…

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How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

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State of Social Media Q4 2015: Twitter Users Decline For First Time Ever

The 140 character social network released its Q4 2015 earnings. The blue bird is not doing well at all. Growth The growth story is the headline: for the first time in recent memory, a major publicly traded social network experienced negative monthly average user growth, quarter-over-quarter: As shown above by the green bars, growth fell…

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State of Social Media Q4 2015: Less than 25% Active LinkedIn Members

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Growth LinkedIn’s membership continues to grow, passing 400 million registered users: Above, we see sustained 4% quarter over quarter growth, indicating a…

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Emerging Social Platforms

When a new social media platform comes out, there’s usually a mad rush to be the first on the platform. But using new social media platforms has advantages and disadvantages. Don’t rush into new platforms until you’re sure you can utilize them effectively. Wait, why shouldn’t you stampede to the hot, new social thing? Companies…

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State of Social Media Q4 2015: Half of Facebook Users Go Mobile Only

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers. User Growth Facebook’s…

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Stay Social: How to Maintain Impactful Influencer Relationships

The emergence of social media brought direct and immediate access to everyday consumers. With each new social platform comes a group of expert users who are able to inspire, empower and encourage large fan bases. The voices of influencers have become especially pertinent and widely accepted by brands. The definition of “social influencer” differs for…

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