Category Archive for: Social Media

Are influencers overpaid? A data-driven exploration of influencer metrics

A recent article in Digiday made the bold claim by a marketing executive that influencers are overpaid and generally do not advance business objectives. Let’s examine this claim’s merits. Do influencers matter? Are they overpaid? What are influencers paid to deliver? The first, most important question to answer is what are we buying when we…

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State of Social Q1 2016: LinkedIn chugs along steadily

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. It’s the little engine that could, chugging away quietly – and that makes it worth paying attention to. Growth LinkedIn’s membership continues to grow strongly, at 433 million registered users. Note…

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State of Social Q1 2016: Facebook hits 54% mobile-only use

The largest social network in the world – practically a planet unto itself – released its Q1 2016 earnings. Let’s see how Facebook closed out the first quarter of 2016. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers. User…

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State of Social 1Q 2016: Did Twitter hit the window?

The 140 character social network released its Q1 2016 earnings. Did it hit its targets, or did the little blue bird simply fly face-first into a glass window? Let’s look at the numbers. Growth After a miss in Q4 2015, Twitter’s monthly active users has ticked back up to 1.64% quarter-over-quarter, adding 5 million new…

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Takeaways from Social Media Marketing World 2016

We had the pleasure and privilege of attending and speaking at Social Media Marketing World 2016 recently. What were our major takeaways from this massive social media marketing conference? The map of takeaways: Click for a larger version What’s Hot Right Now Live Video Periscope Facebook Live Snapchat Social Media Marketers at wildly varying skill…

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4 Things Your Social Media Manager Knows Best About Your Brand’s Audience

Who has been there with your brand’s audience through every industry trend, product release, and flame war? Who has read their nearly every comment and even replied back to quite a few of them? The most dedicated super fan? Possibly, but I’m looking at your social media manager. People in roles like “Community Manager” and…

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Numbers Matter: Measure What You Manage in Social Media

Gary Vaynerchuk wrote recently that numbers don’t matter, only influence does, a way of attempting to explain quality over quantity. The idea that we should focus our efforts on high-quality interaction with our audiences isn’t new, but Gary’s wording of this idea is problematic. Why? After all, it’s hard to argue with quality over quantity,…

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Content Marketers: Stop Doing 70% of What You’re Doing

I know, I know. Heresy. You’re all about CONTENT MARKETING, right? You’re a master at INBOUND MARKETING, eh? That’s awesome. I am a whole-hearted believer in what you’re doing. I just wish you’d do a lot less of it. The increasing Content Shock that we all felt (but didn’t have a name for, until Mark…

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How to Find the Best Times to Post On Your Social Channels

Have you ever found yourself looking for “the one true best posting time” for your brand? As you can tell by the countless existing posts on the topic, many claim to have the answer, free for any social media professional to read. You don’t even have to read if you don’t want to, simply find…

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Facebook Reactions are Useless for Brands

Facebook reactions are great. You can  a friend’s memorial post about their grandmother,  a post about pollution, and  a GoPro stunt video. Sadness for someone’s loss, anger at environmental neglect, and awe at daring feats. But you could just as easily  the memorial post,  the pollution post, and  at the video. Empathy for the poster’s…

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