Category Archive for: Social Media

Why You Should Use Twitter Lead Generation Cards For Your Business

I’m sure it’s happened to you. You click on some content of interest from a brand, whether it’s through email, social media, ads, or any other channel, and there’s a form to fill out. You immediately abandon your mission because you don’t want to fill out the small fields on your phone and there’s no…

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beware of shiny object syndrome in marketing

Beware of “Shiny Object Syndrome” in Marketing

While every marketer is aware of – and presumably wary of – falling prey to “Shiny Object Syndrome,” inevitably you’ll encounter a C-level executive whose teen-aged child has evangelized the next must-have campaign approach, and you’ll need a ready answer to delay any rash decisions. “Shouldn’t we be on Snapchat? My daughter and her friends…

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Social Media and the News

Would you be surprised if we told you 62 percent of Americans said they get their news on social media? As the typical consumer, think about how much time you spend on social media every day. Whether you’re putting off the latest task on your to-do list or idly scrolling as you catch up on…

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Measure Social Media Google Analytics

Three Ways to Measure Social Media Activity with Google Analytics

Why bother with social media? What are Twitter and Facebook doing for my bottom-line? If you run social media campaigns for your clients or your brand, you’ve probably heard those questions before. And sure, from basic Twitter Analytics and Facebook Insights you can tell your client you’ve received X number of clicks or generated Y…

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What is Marketing Technology?

Marketing technology. You’ve heard the term in presentations. You’ve seen it in industry news. It’s changing marketing forever. But you still may be left wondering, “What IS marketing technology?” In short: Marketing met IT and marketing technology is their offspring. Let’s examine the corporate strategic landscape to understand what marketing technology is. In the chart…

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Dear Brand, This Tool Isn’t For You. And That’s Okay.

Let’s face it: many brands are guilty of shiny object syndrome when it comes to social networks. Snapchat?! We definitely need to be on that. Ello? No idea what that is, but sign us up & develop a content strategy for it stat! Remember Peach? More brands probably hopped on the short-lived Peach bandwagon than…

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Is there a business case for Snapchat?

Snapchat. The seemingly ubiquitous photo, video, and moment sharing app has marketers abuzz, flocking to the platform as quickly as they can install the app. Is such haste merited? Should we all rush to Snap as quickly as possible? Is there a business case for Snapchat? This is the key question marketers should be asking…

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Learn to Set Social Media Goals That Make Sense

Do you ever wonder how the number of “laughing until crying” emojis on a post REALLY impact the bottom line? Or wonder how shelling out perfectly good budget to gain new followers can bring in a conversion? If so, you’re asking the right question: do my social media goals make sense? Truthfully, one could write…

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Are influencers overpaid? A data-driven exploration of influencer metrics

A recent article in Digiday made the bold claim by a marketing executive that influencers are overpaid and generally do not advance business objectives. Let’s examine this claim’s merits. Do influencers matter? Are they overpaid? What are influencers paid to deliver? The first, most important question to answer is what are we buying when we…

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State of Social Q1 2016: LinkedIn chugs along steadily

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. It’s the little engine that could, chugging away quietly – and that makes it worth paying attention to. Growth LinkedIn’s membership continues to grow strongly, at 433 million registered users. Note…

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