Category Archive for: Social Media

State of Social

State of Social Media 3Q 2017: Facebook Nears $5 ARPU

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Let’s see what the behemoth had to say. User Growth After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth.…

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How to Organically Market Your Brand on Instagram

Today’s blog was originally published via Market Inspector – enjoy!  Want to grow your brand presence on Instagram? You’re in luck. Instagram allows businesses and brands to market themselves without having to buy ads and spend a fortune. It has been a great marketing tool for many brands that are looking to build their online fan base,…

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content ideas

Content Ideas That Work For Your Entire Business (Not Just A Department)

Content should be the most important part of your online marketing strategy. After all, how can you expect to bring in traffic and convert them to paying customers without it? Then, go ahead and factor in the importance of content for SEO and all of a sudden it’s mission critical. Content matters, we know that,…

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State of Social Twitter

State of Social Media, 3Q 2017: Twitter Restates

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. Let’s dig into everything they announced. Audience Growth We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. Only 69…

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influencer programs

Consumer Corner: 3 Tips for Building Successful Influencer Programs

Influencers programs have become an important part of many PR strategies, particularly consumer PR strategies, and especially when coupled with traditional media relations. When done well, influencer programs can create powerful brand advocates for your client who spread awareness and drive conversions. If executed poorly, you could end up with indifferent partners who are only…

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Can Your Clinical Trial Have a Voice on Social Media?

Today’s blog is a guest post from Daniella McCrorie, AXON Clinical Trial Services – enjoy!  With the recent release of Twitter’s new paid promotion policy for pharma, I got to thinking about clinical research awareness online. Specifically, regarding the importance of fair and balanced advertising. Being in this industry, we tend to lose sight of the awareness level…

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National Health IT Week

SHIFT Healthcare Celebrates National Health IT Week

This week marks the 11th annual National Health IT (NHIT) Week, which the founding organizations define as “a nationwide awareness week focused on the value of healthcare IT.” Over the course of #NHITWeek, individual health IT advocates and various healthcare organizations will attend in-person and/or virtual events at the nation’s capital and across the country.…

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PPC Conversion Rates

How to Use Social Media Retargeting for Higher PPC Conversion Rates

Improve Your PPC Conversation Rates PPC is a mainstay of digital marketing. It puts your business ahead of all the other businesses that have worked their SEO magic to get the top rank, and it drives people to your website. However, it doesn’t boast the best conversion rates. So how can you improve your PPC…

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State of Social

State of Social Media 2Q 2017: Facebook Crosses 2 Billion Users

The largest social network in the world – and to some people, the entire Internet – released its 2Q 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth Facebook passed a milestone this quarter: 2 billion monthly active users. This is an astonishing feat: at no other time in history…

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state of social media snapchat

State of Social Q2 2017: Snapchat Active User Growth Slows

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its second earnings call since its initial public offering (IPO) recently, and the news from the yellow ghost isn’t great. Let’s dig into what Snapchat had to say. User Growth Snapchat reports its userbase by quarterly averaged daily…

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