Category Archive for: Social Media

Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Social Media [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed Influencer marketing shows no sign of diminishment despite questionable ROI. Influencer marketing methods…

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search engine ranking

How Social Media Marketing Can Boost Your Search Engine Ranking

Digital Marketing and its association with social media go hand in hand, and they definitely shouldn’t part ways. The same holds true when it comes to organic search. Social media content and strategies can help you and your business achieve better SEO results whereby your website can get improved rankings in the SERPs (search engine…

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Q4 Top Blog

SHIFT Archives: The Best of Q4 2017

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q4 2017…

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best of Q1 content 2017

SHIFT Archives: The Best of Q1 Content 2017

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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instagram

How to Use Instagram to Drive High Traffic to Your Fashion Website

Endorsing the right product at the right moment, in synchronization with trending fashion and demand, is a basic technique of building and promoting your fashion brand on Instagram. Nowadays the majority of consumers use their mobile phones around the clock for browsing. So with its consistent focus on mobile users, Instagram has the incredible advantage…

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animated-gifs

How to Create Animated GIFs for Twitter

Video content is great and wonderfully compelling, but it sometimes can get lost in the mix. So if you’ve got great short-form video content, how do you make sure it gets seen? Animated GIFs might be one approach to take. When Twitter announced that users have the ability to post animated GIFs the Internet rejoiced.…

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social media success

5 Business Promotion Best Practices for Social Media Success in 2018

Gartner researchers have shown that the social media accounts across the globe are to account for a third of the all-time online spent. You can undoubtedly believe that the new-generation social media networks have changed the entire game for the marketers, once and forever. These changes are gaining momentum day by day and not expected…

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breaching 140 whos using twitters 280 characters

Breaching 140: Who’s Using Twitter’s 280 Characters?

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. This beta test was to determine whether users wanted the increased characters. After the beta, Twitter rolled out 280-character tweets to all users. Naturally, as one of the first-ever…

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state of social media snapchat

State of Social Q3 2017: Snapchat Struggles For Relevance

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Let’s see what the company had to report. User Growth Snapchat reports its userbase by quarterly averaged daily active users, meaning…

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learn from social media influencers

What We Can Learn from Social Media Influencers

When social media networks like Myspace and Facebook first started gaining popularity, they were quickly dismissed by many as fads for teenagers with no value for most people. Of course, it’s easy to look back in hindsight, but even so, it seems unlikely that anybody could have predicted the power that social media influencers have.…

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