Category Archive for: Social Media

State of Social Q2 2017: Snapchat Active User Growth Slows

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its second earnings call since its initial public offering (IPO) recently, and the news from the yellow ghost isn’t great. Let’s dig into what Snapchat had to say. User Growth Snapchat reports its userbase by quarterly averaged daily…

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Improve Search Rank With Social Media

Guest Post: 5 Tips to Improve Your Search Engine Ranking with Social Media

Today’s post is by guest blogger Vincent Hill – enjoy! Leveraging social media is a great way to increase your website traffic and reach your target audience. This implies that you should always be considering what your business is posting on social media, paying special attention to keywords that will increase your search engine ranking.…

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State of Social

State of Social Media, 2Q 2017: Twitter Fails to Grow Users

Twitter, the 140-character stream of what’s happening now, surprised everyone by reversing its Q1 growth and falling flat – literally – with no quarterly user growth. Let’s see what else happened in their Q2 earnings. Audience Growth We see the surprise below: 0.0% growth from quarter to quarter for Twitter’s monthly active users: Twitter, during…

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crisis situation

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Just tuning into this series? Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation.  Sharks must keep swimming to keep from drowning, right? We all know this. Well, it’s not entirely true. Jaws. Deep Blue Sea. Sharknado. This thing. Sharks have been…

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social media analytics followers

Social Media Analytics: How to Find Your Followers

If your boss asked you for a location breakdown of your social media audiences, would you be able to provide that? Last time, we discussed the relationship between customer value and location, and how to determine if your customers’ locations are affecting your bottom line. This week, if you get the order from above to…

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social media management CustomerValue-Location

Social Media Management: Is Follower Location Affecting Your Bottom Line?

Do you know where your brand’s followers are? Not where they are on the internet or what social media platform they’re on, but where they are physically located in the world? More importantly, should you? Brands want to maximize their earning potential, and the location of your social media audience may play into that. Discover…

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LinkedIn All Star

8 Easy Steps to Reach LinkedIn All Star Status

In a few, simple steps you can have something in common with LeBron James and Tom Brady. You can be an All Star. Yes, you. Unfortunately, this post isn’t going to teach you how to be an All Star in the NBA or NFL. Sorry if I got your hopes up. BUT, it will teach…

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Insta-Success Advertising

Insta-Success: How to Make the Most of Your Instagram Advertising Campaigns

Earlier this year, we shared a blog post highlighting the top reasons why all kinds of businesses – B2B technology and consumer industries included – should be using Instagram as a social business tool. What we didn’t get into, however, is how and why businesses should run Instagram advertising campaigns to increase brand awareness and…

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pinterest ads

Making the Most of Pinterest Ads

Social media has completely changed the way information is shared – both personally and professionally. Any savvy marketing professional understands that having a strong presence on social media is critical to connecting with customers and growing a business, but the most successful marketers realize organic efforts are often not enough to make a significant impression.…

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Social Media Quiz – The Answers

Earlier this week we created and shared a quiz to help you test your knowledge of all things social media. If you haven’t taken the quiz, go do it! We’ll wait… Well, how’d you do? Let’s jump into the answers.   1. Which of the following is not a reaction you can give to a…

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