Category Archive for: Social Media

Can Your Clinical Trial Have a Voice on Social Media?

Today’s blog is a guest post from Daniella McCrorie, AXON Clinical Trial Services – enjoy!  With the recent release of Twitter’s new paid promotion policy for pharma, I got to thinking about clinical research awareness online. Specifically, regarding the importance of fair and balanced advertising. Being in this industry, we tend to lose sight of the awareness level…

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National Health IT Week

SHIFT Healthcare Celebrates National Health IT Week

This week marks the 11th annual National Health IT (NHIT) Week, which the founding organizations define as “a nationwide awareness week focused on the value of healthcare IT.” Over the course of #NHITWeek, individual health IT advocates and various healthcare organizations will attend in-person and/or virtual events at the nation’s capital and across the country.…

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PPC Conversion Rates

How to Use Social Media Retargeting for Higher PPC Conversion Rates

Improve Your PPC Conversation Rates PPC is a mainstay of digital marketing. It puts your business ahead of all the other businesses that have worked their SEO magic to get the top rank, and it drives people to your website. However, it doesn’t boast the best conversion rates. So how can you improve your PPC…

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State of Social

State of Social Media 2Q 2017: Facebook Crosses 2 Billion Users

The largest social network in the world – and to some people, the entire Internet – released its 2Q 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth Facebook passed a milestone this quarter: 2 billion monthly active users. This is an astonishing feat: at no other time in history…

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State of Social Q2 2017: Snapchat Active User Growth Slows

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its second earnings call since its initial public offering (IPO) recently, and the news from the yellow ghost isn’t great. Let’s dig into what Snapchat had to say. User Growth Snapchat reports its userbase by quarterly averaged daily…

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Improve Search Rank With Social Media

Guest Post: 5 Tips to Improve Your Search Engine Ranking with Social Media

Today’s post is by guest blogger Vincent Hill – enjoy! Leveraging social media is a great way to increase your website traffic and reach your target audience. This implies that you should always be considering what your business is posting on social media, paying special attention to keywords that will increase your search engine ranking.…

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State of Social

State of Social Media, 2Q 2017: Twitter Fails to Grow Users

Twitter, the 140-character stream of what’s happening now, surprised everyone by reversing its Q1 growth and falling flat – literally – with no quarterly user growth. Let’s see what else happened in their Q2 earnings. Audience Growth We see the surprise below: 0.0% growth from quarter to quarter for Twitter’s monthly active users: Twitter, during…

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crisis situation

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Just tuning into this series? Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation.  Sharks must keep swimming to keep from drowning, right? We all know this. Well, it’s not entirely true. Jaws. Deep Blue Sea. Sharknado. This thing. Sharks have been…

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social media analytics followers

Social Media Analytics: How to Find Your Followers

If your boss asked you for a location breakdown of your social media audiences, would you be able to provide that? Last time, we discussed the relationship between customer value and location, and how to determine if your customers’ locations are affecting your bottom line. This week, if you get the order from above to…

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social media management CustomerValue-Location

Social Media Management: Is Follower Location Affecting Your Bottom Line?

Do you know where your brand’s followers are? Not where they are on the internet or what social media platform they’re on, but where they are physically located in the world? More importantly, should you? Brands want to maximize their earning potential, and the location of your social media audience may play into that. Discover…

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