Category Archive for: Social Media

Facebook crisis

Lesson From Facebook: 5 Tips on Handling Crisis Communications

Crisis communications is the opposite of traditional public relations and involves putting out a “fire” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. There is often a tide of public and media opinion that follows. Your response is the most important…

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Rethinking Data-Driven Marketing in the Wake of the Cambridge Analytica Scandal

It’s a strange time to be a data scientist. News about Cambridge Analytica’s ‘problematic’ (we prefer the term morally bankrupt) approach to data analysis has left the 23 million Canadians on Facebook feeling suspicious and defenseless. And the community of social, behavioral and data scientists who work in marketing and communications have never looked more like…

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social media feedback

Best Ways To Get Feedback on Social Media

One of the best ways to grow your audience is by getting social media feedback. This has a number of advantages. It will give people the feeling that you’re imbedded in a community, give you ideas about where you should head and what you should talk about and keep your audience engaged. So how do…

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Learn from Luxury brands

What Social Media Marketers Can Learn from Luxury Brands

When implementing strategies that involve social media optimization, experts can use a software program that offers detailed statistics, post videos that feature a company’s products, add reviews that describe services that a business offers, evaluate the strategies that competitors utilize, offer rewards for individuals who buy the company’s products and examine the interests of potential…

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Professional image

4 Easy Steps to Upgrade Your Professional Image

Whether you’re an employer or an employee, chances are you’ve heard the theory that you only have a seven second window to make a good impression when you meet someone for the first time. While a great first impression will certainly boost your chances of getting a new job, the same technique does not necessarily…

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LinkedIn Metrics

LinkedIn Metrics – Q&A Series: Clicks or Social Actions?

In terms of LinkedIn metrics, is it more valuable to have more clicks or higher social actions? As your company page grows and you share new content every day, it increases the opportunities for others to find out about and interact with your page and its content on LinkedIn. If you are new to LinkedIn…

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Digital Marketing Courses

5 Free Digital Marketing Courses Every Marketer Should Take

We’ve all heard it before – take this course and advance your SEO strategy, it only costs $499 and it’s a limited time offer. Now, we may be asking ourselves, “Is it worth investing my money into this course?” Unless the person offering the course uncovered Google’s algorithm, I’d say no, probably not. However, there…

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Social Media Strategy

How To Know Your Social Media Marketing Strategy Is Not Working

Social media marketing is extremely popular nowadays. Every business entity that craves for popularity is ought to develop and nurture a social media presence. However, like with everything in life and business, you can always go wrong. There are more factors that can lead to a negative outcome: a purpose which is not concrete or…

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breaching 140 whos using twitters 280 characters

Revisiting Twitter’s 280-Character Limit: What’s Working Today

In mid-November 2017, we examined the new 280-character limit that Twitter made generally available to the public on November 7, 2017. At the time, it was definitely too early to tell whether companies and individuals were embracing the new character limits. Now that we’ve had a few months pass, how has the landscape changed? Length…

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facebook algo

Facebook View Metrics Decline Suddenly

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views. The change now means that a post has…

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