Category Archive for: Snapchat

state of social media snapchat

State of Social Q3 2017: Snapchat Struggles For Relevance

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Let’s see what the company had to report. User Growth Snapchat reports its userbase by quarterly averaged daily active users, meaning…

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state of social media snapchat

State of Social Q2 2017: Snapchat Active User Growth Slows

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its second earnings call since its initial public offering (IPO) recently, and the news from the yellow ghost isn’t great. Let’s dig into what Snapchat had to say. User Growth Snapchat reports its userbase by quarterly averaged daily…

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state of social media snapchat

State of Social Q1 2017: Snapchat Reveals Little, Saturated Already?

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). User Growth Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter. What we…

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The Right Way to Set Up Snapchat Snapcodes with URLs

In late January, Snapchat released a new feature to help advertisers and businesses drive more impactful business results via their platform: the URL Snapcode. What is a URL Snapcode? In short, a Snapcode that opens a web page in Snapchat. Here’s an example. To use it, take a picture of it in Snapchat. To generate…

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What about Snapchat? Part 1 of 2

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. If you haven’t downloaded it yet, do so (it’s free). One of the biggest takeaways: what do we do about Snapchat? To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with…

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