Category Archive for: SEO

How to set up Google+ authorship

In yesterday’s post, we shared that making copies of other sites was a Very Bad Thing (™). Today, let’s look at how to establish authorship over your own content so that Google knows who is the authentic originator of the content you publish. Setting up authorship is vitally important – if you do it right,…

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Say no to copies

With Gini Dietrich’s latest post about how a PR firm accidentally got a client’s website delisted from Google, we thought it would be useful to share this piece from last week’s SHIFT Happens newsletter. If you’re not subscribed, get on the list! It’s free and ships every Wednesday with tips like this. Over the past…

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