Category Archive for: SEO

Mailbag: PR Tips for Launching a New Website or Redesign

Time for a PR Mailbag question! Paul asked: “Any PR tips for launching a new website or redesign?” Great question, and absolutely! When launching a new website or redesign, one of the key considerations is being found by search engines. If it’s an existing website, you’ll want to preserve your existing search rankings as much…

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How to Measure PR: Search Marketing

In this series, we’re going to look critically at the ways PR has traditionally been measured and the ways we’re measuring PR today. Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR,…

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How to set up Google+ authorship

In yesterday’s post, we shared that making copies of other sites was a Very Bad Thing (™). Today, let’s look at how to establish authorship over your own content so that Google knows who is the authentic originator of the content you publish. Setting up authorship is vitally important – if you do it right,…

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Say no to copies

With Gini Dietrich’s latest post about how a PR firm accidentally got a client’s website delisted from Google, we thought it would be useful to share this piece from last week’s SHIFT Happens newsletter. If you’re not subscribed, get on the list! It’s free and ships every Wednesday with tips like this. Over the past…

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