Category Archive for: SEO

What Google’s latest SEO keyword changes mean for PR and marketers

Much ado has been made of Google’s announcement that effective as soon as they can implement it, 100% of search data will be encrypted. This will have the side effect of removing all of the keyword data in popular web analytics platforms like Google Analytics, Adobe Site Catalyst, Web Trends, and many others; you will…

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Google Only Wants to Kill Bad PR Agencies

Or Google’s Dark Secret? Photo Credit: Karen Roe via Compfight cc Over the past couple weeks, we’ve gotten a lot of questions regarding the way to use links in press releases so as not to make the big green Google giant mad. To be clear, Google isn’t fighting a war against public relations companies, they’re…

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Disavowing past press release SEO mistakes

Much has been made of the Google Webmaster Tools guidelines that penalize link stuffing in press releases, from our own blog to popular PR sites, and even tech trades like ZDNet. While we have more to share on that topic, we wanted to take a moment today to lend some tactical assistance. Suppose, in the…

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Longer Form Content Becomes More Important for Marketing

Food for thought. Google announced another new feature on Tuesday that is now in a search box near you, called “in-depth articles“. This new feature is designed to promote authoritative articles and content that are long-form pieces of content, from blog posts to scholarly works. In their example, if you search for censorship you will…

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Bad Press Releases Can Hurt Your SEO

Press releases can now harm your SEO rankings. Let’s say that again, because it’s a big change in mindset for marketers and public relations professionals. Press releases can now harm your SEO rankings. In the past, companies have wanted to stuff their press releases with relevant keywords about their news to pass SEO page rank…

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Guest Post: Advanced SEO in the Era of Panda and Penguin

The following is a guest post by Erik Deckers. Google’s Panda and Penguin updates have sounded many a death knell for search engine optimization professionals and companies. The ones who relied on questionable backlinks, keyword stuffing, and spinning and respinning barely-acceptable blog posts into complete garbage were drummed out of the industry. The decent SEOs…

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Why SEO and PR are getting married

When you think about how the world of PR works and what PR professionals do on a daily basis, it looks something like this: Create content for client Post content for client Reach out to journalists, influencers, and publishers Ask to have story covered Wash, rinse, repeat What other profession does this look like? If…

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Why Bing matters more than you think for SEO

Bing. When you say the name, it elicits chuckles and occasional sneers from digital marketers, but the Microsoft search engine might matter more than you think. Here’s why: not only is it going to power search results for Siri in iOS 7, it currently powers search results for Facebook today – and that’s where you…

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Mailbag: PR Tips for Launching a New Website or Redesign

Time for a PR Mailbag question! Paul asked: “Any PR tips for launching a new website or redesign?” Great question, and absolutely! When launching a new website or redesign, one of the key considerations is being found by search engines. If it’s an existing website, you’ll want to preserve your existing search rankings as much…

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How to Measure PR: Search Marketing

In this series, we’re going to look critically at the ways PR has traditionally been measured and the ways we’re measuring PR today. Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR,…

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