Category Archive for: SEO

PR and Marketing in 2015: The Road Ahead

As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things or improving old ways. As businesses and brands, this is one of the key challenges facing us. What’s different, what’s new, what should we be doing? At SHIFT, we look to our Reflex…

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Surviving Penguin and Panda Attacks: SEO Basics

Those sneaky penguins! On Friday, October 17, Google released its third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. While Google’s updates strive to better…

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Google validates that PR is SEO in patent filing

There are fewer exciting things to read than an official patent filing with the USPTO, except perhaps other government paperwork and possibly a phone book (if you’re old enough to remember what a phone book is). However, sometimes you’ll find incredible news in the guts of patents filed, and nowhere is this more clear than…

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PR is the new SEO

A decade ago, even 5 years ago, SEO used to be easy. Go out, place a bunch of links in some blog comments or send out some mass emails to webmasters promoting your site, get links rolling in, and wait for Google to reward your cleverness with high search rankings. You didn’t even have to…

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Matt Cutts: Stop Using Guest Blogging to Game SEO

Yesterday, Matt Cutts of the Google webspam team published a post on his personal blog calling for an end to guest blogging as an SEO strategy. Let’s be clear, he did NOT say that guest blogging is dead. Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014,…

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How the Google Trends Topics Update Will Shake Up Your Content

Google Trends released a new beta feature (topics) this week that points, once again, to how exactly search is changing. It’s not hard to predict that Google will continue to make changes to search in 2014 along these lines, but let’s dig into what this update does and its importance. Not familiar with Google Trends? It’s…

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Google’s latest advice about press releases, SEO, and web spam

Last week in Las Vegas, Matt Cutts, the web spam team leader at Google, spoke to the Pubcon crowd about a variety of things including SEO, PageRank and the future of search. He also mentioned during the Q&A about how Google is handling press releases. We recently wrote about Google’s link schemes change in which…

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The 5th Gear – Week of 9/30/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments…

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How PR can affect your Google Hummingbird SEO

If you missed it recently, Google announced that it has updated its search algorithm entirely with a new algorithm called Hummingbird. Hummingbird contains a number of changes that will impact your overall SEO efforts, but here’s the biggest one of all: it’s been silently in operation for over a month as of this writing. What’s…

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How to Setup Google Webmaster Tools (and Why You Should)

We’re sure you’ve heard the news. Google has been making a lot of changes recently to their algorithm, searches, and link schemes. Last week’s change was a way to make searches more secure for the end users but sent marketers and SEOs into a panic. In reality, as Chris pointed out, it’s not a reason to…

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