Category Archive for: SEO

The power of public relations on branded organic search

What’s the most valuable kind of search marketing? Not just organic (unpaid) search, but a very specific kind: branded organic search. Public relations shows its true power when measured, in part, by measuring branded organic search lift. We define branded organic search as searches done by people for your name, brand name, or distinct product…

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Don’t Be Outdated: Why It’s Important to Refresh Your Models

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute…

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5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of…

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Conducting an SEO Audit Pt. 4: Competitor Research

This series walks through the components of an SEO audit. In the first post, we walked through the questions you should ask to find out whether or not you need an audit; in the second post, we covered on-site components. The third focused on search-specific aspects. For today’s fourth and final installment, we’ll dive into the…

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Facebook Notes and the Lazappalinari Cocktail: An SEO Test

On Friday, September 24, Facebook rebooted its Notes feature. Formerly the domain of silly forwards and “25 things you didn’t know about me but will doom my political career if anyone finds out” content, Notes’ reboot appears sharply aimed at sites like Quartz and Medium. Everything from style to layout to font choices shouts the…

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Conducting an SEO Audit Pt. 3: Search Components

This series walks through the components of an SEO audit. In the first post, we walked through the questions you should ask to find out whether or not you need an audit; in the second post, we covered on-site components. Today, we discuss search aspects. One of the first things we think of when we…

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You’re the #1 SEO loser.

I was struggling to think of a blog topic that would relate to my job in digital marketing. What could I say that would be interesting and compelling?  I decided to do what any normal person would do; I would hit up Google for the answer. It has become a social norm to “Google It”…

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Conducting an SEO Audit Pt. 2: On-Site Components

In the first post of this series, we talked about the questions you should ask to figure out whether or not you need an SEO audit. If you walked through those and found yourself saying, “I sure do need one,” then keep on reading. So you need an SEO audit. Perhaps your organic traffic could…

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Do you need an SEO audit?

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. Today, we’re going to begin with the big, old question of whether or not your website needs one.  We hear a lot about SEO every day. How to improve it … the changing algorithms…

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Should you issue press releases to win at Google News?

Should you issue press releases to win at Google News? Last week, Reuters reported the following: A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses. The measure may cost news publishers web traffic and risks…

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