Category Archive for: SEO

content ideas

Content Ideas That Work For Your Entire Business (Not Just A Department)

Content should be the most important part of your online marketing strategy. After all, how can you expect to bring in traffic and convert them to paying customers without it? Then, go ahead and factor in the importance of content for SEO and all of a sudden it’s mission critical. Content matters, we know that,…

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Brand Image

Clean Up Your Brand Image: 5 Tips From a Waste Industry Marketer

Waste Management may not be a glamorous industry, but everybody needs to deal with trash. When I joined Waste Industries in 2016, I was transitioning from a small-agency lifestyle to a big corporate entity. As a Digital Strategist, I was responsible for enhancing our brand image while ushering the company into the modern era of…

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seo

The 3 Keys of Communicating the Value of SEO to C-Suite Executives

Many people have found that Search Engine Optimization is not only important, but medium to large companies are often allocating significant internal resources to handle SEO. I recently had conversations about communicating the value of SEO to C-suite executives at two of the biggest health companies. Their experiences of hiring, working with agencies, and getting their…

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Improve Search Rank With Social Media

Guest Post: 5 Tips to Improve Your Search Engine Ranking with Social Media

Today’s post is by guest blogger Vincent Hill – enjoy! Leveraging social media is a great way to increase your website traffic and reach your target audience. This implies that you should always be considering what your business is posting on social media, paying special attention to keywords that will increase your search engine ranking.…

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Content Marketing Agency

6 Questions To Ask A Content Marketing Agency Before Hiring

Managing all components of a successful marketing strategy has become a juggling act in the 21st century. How can one organization possibly keep every ball in the air between social media management, e-mail marketing campaigns, and, especially, SEO?  Hence, why hiring a content marketing agency is becoming the new norm with 73 percent of major…

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content marketing strategy

Prevent Keyword Cannibalization in Your Content Marketing Strategy with this Excel Tool

If you’ve been writing blogs as part of your content marketing strategy, you probably have a long list of focus keywords you’ve already used. When expanding your content marketing plan, you’ll come up with another long list of potential keywords to generate additional content around. It can be hard to keep track of both lists,…

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SEO for PR

How PR can Borrow from SEO for Increased Visibility

If you’re a frequent reader of the SHIFT blog, you know we’re all about integrating data-driven strategies and tactics into our everyday PR efforts. Integrated PR and marketing programs are no longer the exception, they’re the rule. SEO tactics are a great place to start. Whether you’re researching data points for a pitch or building…

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What is Marketing Technology?

Marketing technology. You’ve heard the term in presentations. You’ve seen it in industry news. It’s changing marketing forever. But you still may be left wondering, “What IS marketing technology?” In short: Marketing met IT and marketing technology is their offspring. Let’s examine the corporate strategic landscape to understand what marketing technology is. In the chart…

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The power of public relations on branded organic search

What’s the most valuable kind of search marketing? Not just organic (unpaid) search, but a very specific kind: branded organic search. Public relations shows its true power when measured, in part, by measuring branded organic search lift. We define branded organic search as searches done by people for your name, brand name, or distinct product…

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Don’t Be Outdated: Why It’s Important to Refresh Your Models

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute…

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