Category Archive for: SEO

MozRank vs. MozTrust

MozRank vs. MozTrust: What’s the Difference & What Does It Mean For SEO?

Moz is one of the leading SEO tool providers. Its features are used to extrapolate key information and various metrics that can help us optimize our content marketing strategies. Moz offers a plethora of tools, providing us valuable data to glean invaluable insights. MozTrust and MozRank are just two of many metrics provided on the…

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Digital Marketing Courses

5 Free Digital Marketing Courses Every Marketer Should Take

We’ve all heard it before – take this course and advance your SEO strategy, it only costs $499 and it’s a limited time offer. Now, we may be asking ourselves, “Is it worth investing my money into this course?” Unless the person offering the course uncovered Google’s algorithm, I’d say no, probably not. However, there…

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Google AMP

How Does Google AMP Affect Your WordPress Website’s SEO and What Can You Do About It?

Accelerated Mobile Pages (AMP) is a Google Project that started back in 2015. It promised to provide faster webpage loading, higher levels of user engagement, and better flexibility. AMP offers more than the average SEO update that Google rolls out almost every year without fail. It is excellent news for those using 3G mobile networks…

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link building

5 Major Link Building Mistakes Every SEO Professional Should Avoid in 2018

Talk to any SEO consultant about promoting your website, and they will tell you about the importance of link building. It always remained as one of the most prominent strategies in terms of organic SEO. Google also confirmed that link building is one of the two top ranking factors they consider. If you are planning…

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Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Search Marketing [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully The most advanced PR practitioners will embrace AI technologies and incorporate them into day-to-day…

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search engine ranking

How Social Media Marketing Can Boost Your Search Engine Ranking

Digital Marketing and its association with social media go hand in hand, and they definitely shouldn’t part ways. The same holds true when it comes to organic search. Social media content and strategies can help you and your business achieve better SEO results whereby your website can get improved rankings in the SERPs (search engine…

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content ideas

Content Ideas That Work For Your Entire Business (Not Just A Department)

Content should be the most important part of your online marketing strategy. After all, how can you expect to bring in traffic and convert them to paying customers without it? Then, go ahead and factor in the importance of content for SEO and all of a sudden it’s mission critical. Content matters, we know that,…

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Brand Image

Clean Up Your Brand Image: 5 Tips From a Waste Industry Marketer

Waste Management may not be a glamorous industry, but everybody needs to deal with trash. When I joined Waste Industries in 2016, I was transitioning from a small-agency lifestyle to a big corporate entity. As a Digital Strategist, I was responsible for enhancing our brand image while ushering the company into the modern era of…

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seo

The 3 Keys of Communicating the Value of SEO to C-Suite Executives

Many people have found that Search Engine Optimization is not only important, but medium to large companies are often allocating significant internal resources to handle SEO. I recently had conversations about communicating the value of SEO to C-suite executives at two of the biggest health companies. Their experiences of hiring, working with agencies, and getting their…

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Improve Search Rank With Social Media

Guest Post: 5 Tips to Improve Your Search Engine Ranking with Social Media

Today’s post is by guest blogger Vincent Hill – enjoy! Leveraging social media is a great way to increase your website traffic and reach your target audience. This implies that you should always be considering what your business is posting on social media, paying special attention to keywords that will increase your search engine ranking.…

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