Category Archive for: Research

Apple Watch, Apple Pay and Communicators

Unless you’ve been living under a rock the last few days, you’ve heard all about Apple’s new product launch announcing Apple Watch, iPhone 6 (and 6 Plus) and Apple Pay to the world. You’ve read the specs, seen the new design and probably checked your mobile plan for upgrade availability. Here at SHIFT, we always…

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How bad research undermines your business

A well-informed strategy of any kind must be supported with reliable data. No matter the industry or organization size, if a company makes decisions based on bad data, it’s likely to adversely affect the business and its revenue. Yet in marketing and PR, we are all too familiar with the headstrong executive that insists on changing…

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2014 Internet Trends: Mobile Boom, Messaging Shifts and Audience Migrations

Former Morgan Stanley analyst and current Kleiner Perkins investor Mary Meeker presented her annual Internet Trends report yesterday at re/code’s Code Conference. Meeker and KPCB have published a report every year since 2001, providing the technology and media industries with powerful insights into the future of digital and how the world interacts with each other…

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Moneyball, Data Science and PR/Marketing

The most recent MIT Sloan Sports Analytics Conference took place recently in SHIFT’s backyard at MIT in Cambridge.  This event has become a major deal in the sport world.  Officially presented by ESPN, the conference boasts sponsors not only from the sports arena like Adidas, but also heavy hitting technology/industry leaders like SAP, SAS and…

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Predicting the Winner of the 86th Oscars Best Picture with Data

It’s that time of year when spring is just around the corner and the Academy Awards (aka the Oscars) are in bloom. The Academy of Motion Picture Arts and Sciences honors movies and stars whose work resonated with us in the past year. I’m not a huge fan of awards shows, but I do love…

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Social Bakeoff 2: Facebook Custom Audiences vs. Twitter Tailored Audiences

If you’re not familiar with the concepts of remarketing or retargeting, the gist is that you run advertisements to people who already know about you but presumably haven’t been willing to buy anything. Remarketing and retargeting are incredibly valuable tactics because in theory, giving someone a final nudge to purchase should be less effort and…

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The 5th Gear: Marketing, PR, and Ideas for 11/11/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

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The 5th Gear: Marketing, PR, and Ideas for 11/04/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

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Fix your website with Google Consumer Surveys Website Satisfaction Tool

Want to find out how satisfying the experience your website is to visitors?  Meet Google Consumer Surveys’ Website Satisfaction tool in our short video below. Usually this type of analysis will cost your business thousands of dollars to accomplish. Now you can use Google’s Website Satisfaction Survey for free. If you have some custom questions (consider how…

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Using dynamics of social groups to build customer loyalty

Continuing our discussion of social influence and how ideas spread, today we look at Dynamic Social Impact Theory (DSIT), a followup to Bibb Latané’s original social impact theory work. Latané’s DSIT looks at how ideas spread through groups, especially since groups are not static audiences that never change. In DSIT, there are four behavioral characteristics…

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