Category Archive for: Recent Hires

Tips for Successful Presentations

So you need to give a presentation. You’ve got PowerPoint fired up and the audience is ready. The presentation is all set, all that is left to do is – present. The presentation is ready – are you? Here’s how to make your presentation a success. Talk Slow An easy mistake people often make is…

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Sharing Big News

If you haven’t heard, we shared some pretty big news yesterday. As you might imagine, a lot of planning went into our efforts to get the news in front of clients, potential customers, friends and reporters yesterday. Last week, we covered how to prepare for a big announcement like this — but what are some of…

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Big News: Scott Monty Joins SHIFT

Scott Monty could have gone anywhere after his hugely successful stint at Ford Motor Company. For the past 5+ years, when anyone asked for “great examples of companies doing great work in Social Media,” Ford was one of the few examples universally cited by newbies and the experienced alike. While Scott is the first to…

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What to Know Before Starting a Job in PR

You’ve nailed the interview and accepted that shiny new job in public relations, now what? Working at a new agency can be unnerving and taking a step in a new direction after college can be a challenge, but we think you’re up for it. Here are some tips that have helped me in my first…

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The Connected Wave will change your marketing and PR

We recently enjoyed listening to Tom Webster present Edison Research’s 22nd iteration of The Infinite Dial, a research report that examines social, digital, and media usage among the US population. As always, there were a few takeaways that made us sit up and take notice, takeaways that you should add to your media mix, media…

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SHIFT Communications Appoints Christopher Penn as Vice President of Marketing Technologies

Recognized Leader in Social Media Marketing Will Drive Analytics Approach for Agency’s Earned Media Promotion Strategy. BOSTON, MA–SHIFT Communications, a marketing agency that lives at the intersection of traditional communications and social media, is proud to announce the addition of Christopher Penn as vice president of marketing technologies. Recognized by Forbes Magazine as one of…

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