Category Archive for: Public Speaking

crisis issue

Crisis Issue? Own It: Shark Week Case Study, Part 4

Miss earlier posts in this series? Check out part 1, part 2 and part 3 before diving into the below.  Despite G.W.’s best efforts, the Shark Week crisis issue is really hammer(head)ing his donut business. He’s done his research so he knows that sharks are getting a bad rep for no good reason, but his…

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public apologies

Effective Public Apologies

“I’m sorry.” Why are these two simple words sometimes so hard for corporations to utter when they’ve made a mistake? Often times it’s because of the illogical thinking that accompanies it: most top executives are loathe to admit they’ve made a mistake (or that their company failed its customers in some manner) because they view…

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Photo by Roger H. Goun

Can I Quote You on That? Three Interviewing Blunders to Avoid

In my last post, I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Let’s dig into this a bit more. First, why is media training so important? Because this is a chance to speak to a wider audience and therefore, any missteps can be magnified.…

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Public Speaking Tips for PR Pros

We’ve all been there. Standing in front of a crowded room, palms sweaty, mouth dry, dreading what’s to come with all our being. Three out of every four people have a fear of public speaking. You could almost say being nervous before a presentation is the “normal” reaction in today’s judgmental world. But it doesn’t…

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Shared media does not exist

Shared media does not exist. Wait, I hear you say. Of course it exists. SHIFT even published a book with shared media in the title. Well, it’s true. There isn’t really a shared media as an entity, not in the same sense as paid, earned, and owned media. To some degree, shared media is redundant…

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Stopping bad public speaking habits, part 2

You know bad speaking mannerisms when you see and hear them. They’re the fillers in your speaking when you’re on stage, when you’re selling to a room, when you’re pitching to a journalist or influencer. Sometimes they flow as part of the conversation, but many times they stick out like a sore thumb: Fillers like…

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Stopping bad public speaking habits, part 1

You know bad speaking mannerisms when you see and hear them. They’re the fillers in your speaking when you’re on stage, when you’re selling to a room, when you’re pitching to a journalist or influencer. Sometimes they flow as part of the conversation, but many times they stick out like a sore thumb: Fillers like…

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