Category Archive for: Public Relations

new product launches

Crashing Your Way to Success with New Product Launches: How SHIFT Helped Launch the Ultimaker 3

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. What’s hard (sometimes) is figuring out how to get the media as excited about it. New products are getting harder and…

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media hits

A New Year’s Resolution for PR: Media Hits and the Importance of Asking WHY

If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.” When pressed on the “why” behind…

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best of q3

SHIFT Archives: The Best of Q3 2016

As each year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. When devising a content strategy for a new year, it’s important to take note of what worked, what didn’t work, and why, to plan for next year. Want to see how to do this for…

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best of q2

SHIFT Archives: The Best of Q2 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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best of q1

SHIFT Archives: The Best of Q1 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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google tools

Using Data from Google Tools to Boost Your PR Pitches

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. As one of…

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Crisis Communications

What is Crisis Communications?

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. It’s the reverse of traditional public relations, where you’re trying to acquire the attention and approval of third parties, earning…

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traditional media

2016 – A Year in Traditional Media

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead?  From the perspective of the consumer team in the Boston office the answer is a resounding, NO!  Each member of the team has a particular hit that they are extremely proud of purely based on the…

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Public Relations Program

Hold the Presses: When to Wait on Investing in a Public Relations Program

Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. But despite the value of PR, it’s not always the best strategy or investment. Some companies just…

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Consumer Media

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. Whether it was securing placements for the latest outdoor grilling innovation from Char-Broil or letting tech reporters know about a new…

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