Category Archive for: Public Relations

state of social media snapchat

State of Social Q1 2017: Snapchat Reveals Little, Saturated Already?

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). User Growth Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter. What we…

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State of Social

State of Social Q1 2017: Facebook nears 2 billion users, says video or else

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth Facebook’s overall growth remained above 4% quarter-over-quarter in Q1, which it has sustained over the past 3 quarters. Facebook is just short…

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Effective Communications

Why Effective Communications Skills Matter in Business, Life and Healthcare

In the last few months, I have been slapped in the face with the simple and critical importance of effective communications both in business and in life. Example 1 – Recently, I discussed PR goal setting with a prospect. I mistakenly assumed that they understood PR terms like media placement and briefing. This initial misunderstanding…

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State of Social Twitter

State of Social Q1 2017: Twitter User Growth Takes Off

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Let’s see what took everyone by surprise. Audience Growth Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth. Twitter hasn’t seen this level of user growth in two years: Mobile growth remained at…

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Pitching IRL using PR for the greater good

Pitching IRL: Using PR for the Greater Good

Getting in depth knowledge of the media landscape is one of the many perks of working in public relations. I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell…

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PR firm

“I’ve chosen a PR firm. Now how do I work with them?”

Picking and working with a PR firm is a big deal—and a big investment. If your company has gone through this before, or you’re involved in an agency search now, you know it’s a lot of work to get through the RFP process. The success of the partnership that’s about to begin is predicated on…

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surveys

When There’s a Gap in Big News, Surveys Can Fill the Void – But, Are You Asking the Right Questions?

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. In the increasingly competitive media landscape, data that supplements a trend being covered in the press – or better yet, offers a contrary insight – can result in some serious ink.  Gathering timely, press-worthy data…

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PR career

How Being a Sports FANATIC ‘Assists’ in Elevating Your PR Career

There is nothing more exhilarating than to watch your favorite team year over year. Whether it is analyzing the statistics of players, going through those “in the trenches” moments where it just wasn’t your year but picking back up with positivity for the next year, or that healthy rivalry you have with friends of the…

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maximizing a budget for startups

Three Ways to Make the Most of Your PR Budget for Startups

Maximizing a modest budget is commonplace for startups. That’s especially true when it comes to PR. Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up…

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From Intern to AC

Intern to AC: The Four Tips You Need to Know

Being an intern is the best learning experience you can ask for. You get to test your abilities with common entry-level PR work without the stress of feeling like you need to understand or be the best at everything. Everyone wants you to help and wants you to succeed. They know you’re not an expert,…

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