Category Archive for: Public Relations

Celebrity Ambassador

Consumer Corner: Selecting the Right Celebrity Ambassador

Like me, you’ve probably watched a movie and seen a product integration that seemed out of place, or seen an ad with a celebrity ambassador that just didn’t seem like a good fit. Most recently, the Twittersphere was in a tizzy over Ed Sheeran’s cameo in Game of Thrones. Diehard fans were NOT into it,…

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How to Be the Boss of Your Time

How to Be the Boss of Your Time

As a PR professional, every hour of every day is different. What’s more, every hour of our day matters as we multi-task to stay on top of the news cycle and trend spot, navigate spur-of-the-moment client requests, meet multiple reporter demands, deflect sticky media situations, plan or pivot a client’s long-term strategy, attend multiple client…

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crisis issue

Crisis Issue? Own It: Shark Week Case Study, Part 4

Miss earlier posts in this series? Check out part 1, part 2 and part 3 before diving into the below.  Despite G.W.’s best efforts, the Shark Week crisis issue is really hammer(head)ing his donut business. He’s done his research so he knows that sharks are getting a bad rep for no good reason, but his…

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crisis situation

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Just tuning into this series? Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation.  Sharks must keep swimming to keep from drowning, right? We all know this. Well, it’s not entirely true. Jaws. Deep Blue Sea. Sharknado. This thing. Sharks have been…

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crisis communications plan

Knowledge Is Key For Crisis Comms: Shark Week Case Study, Part 2

Miss the intro to this Shark Week crisis comms series? Read it here before moving on to part 2. G.W.’s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Luckily, G.W. has fin here before – and knows just what to…

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PR

So, You Want to Work In PR: A Tale from A Recent Grad

You’ve finished that last exam, heard your name called at graduation, and received your diploma. The question that will be on everyone’s minds – especially your parents – is: what’s next? Is it get a job? Go to grad school? Take a year off, travel, and live your life?  All good options, although some are…

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crisis management

Crisis Management 101: Shark Week Case Study, Part 1

While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days. Why? Thanks to Google Trends, we know interest in the term “shark attack” is set to increase drastically as searches for “shark week”…

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How to Create Thought Leadership, Part 1: Introduction

Thought leadership. What is it? Why is it important to a public relations or marketing communications program? Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. PR professionals need to transform their leaders and subject…

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How to Reach the C-Suite With Public Relations

As marketers and communicators, our goal is to reach the most important people to our companies and clients. Sometimes, that’s the media side, reaching influential journalists and publishers. Other times, that’s the company side, reaching executives and decision-makers. Marketers in particular face perpetual challenges attracting the attention of senior decision-makers at organizations. At the recent…

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investor relations

What is Investor Relations?

What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. Unlike regular public relations practices, investor relations practices must be tightly integrated with a corporation’s accounting…

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