Category Archive for: Professional Development

Entry Level PR

5 Tips for an Entry Level PR Pro

You’ve graduated college and you’re entering the “real world.” A daunting task, as you’ve heard from your parents and friends who’ve taken the plunge, but one you (ready or not) are about to meet head-on. You’ve applied, got the job and start work at SHIFT Communications Monday morning. Before you hit the panic button, keep…

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What it Takes to be in PR

Spring is right around the corner. And while that means better weather, longer days and outdoor eating, it also means college graduates hitting the job market and undergrads looking for internships. SHIFT tends to follow an “always interviewing” approach, since we are focused on smart growth and finding the very best talent in all four…

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Coming Full Circle – From Tech PR and Back Again

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR…

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Five TED Talks to Get You Through a Rough Day of Meetings

Everyone has been there. You come into work, check your calendar, and see that your day is packed full of meetings. So what do you do? I found a coping method that might seem unusual – TED Talks. I’ll explain: SHIFTers are fortunate to receive the week between Christmas and New Year’s off to relax…

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PR From Afar: Tips for Effective Cross-Office Collaboration

Remote working – whether from home, the local coffee shop, the airport or even from an office in a different city – can offer attractive flexibility for employees. And as companies accepted this change and redefined the ‘what’ and ‘where’ of a workplace, I’m thankful SHIFT Communications is on board. I recently made a personal…

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SHIFT Archives: The Best of Q2 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Mastering the Small Stuff (It’s Not Really All That Small)

Agency life can be … overwhelming to say the least. Especially if you’re new to it. It doesn’t matter if you’re fresh out of college or if you’re coming off an in-house stint. It’s a fast-paced environment where you’re counted on to become an expert on a number of industries at any one time. Sure,…

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Best Practices for Choosing a Professional Mentor

I’ve been fortunate to have a kick@$$ mentor here at SHIFT and while with my former employers in the sports communication field. This mentorship has proven invaluable to me as a young professional. In fact, I’ve come to see my mentors as friends in many respects, too. I recently found myself on my soapbox talking…

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