Category Archive for: Press Release

Your headline must be the story in 55 characters or less

Some food for thought. Take a look at this chart of a popular celebrity’s web analytics. Notice that in January of 2011, 7.8% of their traffic was from mobile devices. Notice that as of last week, 33% of their traffic was from mobile devices. That’s a 400% increase in mobile device usage in 2 years.…

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The role of the social media press release

We got some excellent feedback from both staff and social friends yesterday on the re-release of the social media press release. A lot of the questions about it have to do with context. If you operate under the mistaken belief that simply throwing a press release of any kind out there is going to magically…

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Social Media Press Release 2.0

Back in 2006, SHIFT Communications pioneered the first social media press release. It was super-cool, with links to other sites, shorter media snippets, recommendations for social network posting, multimedia, and more, well ahead of its time. But that was years ago; is the social media press release still relevant? In some ways, the answer might…

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The Top 50 Most Overused Words in Press Releases for 2012

There are some words that initially sound good when you write them. They’re words that make you sound bigger, faster, smarter, or more appealing to your customers, prospects, and audience. Unfortunately, everyone else has exactly the same idea in mind and as a result, we end up with tired words, words that are overused, and…

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What press releases should steal from marketing landing pages

Let’s talk about the average press release. The average press release is a giant wall of text, with self-congratulatory quotes about being market-leading, innovative, and strategic, offering up very little of actual value. Would you agree that no one particularly cares that your flexible, scalable, industry-leading, turnkey, innovative product is now being offered by a…

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The mobile-friendly press release

Media publishers are busy people. They’re on the go constantly, moving from location to location, sometimes with a news crew in tow. They live on their mobile devices. I was recently at our local television studio and watched one of the editors working on his mobile phone, typing faster than I could type on my…

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Public relations and the zero moment of truth

If you haven’t read the Zero Moment of Truth (ZMOT) by Google’s Jim Lecinski, you’re missing out on a wonderful framework for thinking about your marketing and communications. You can download it for free here, but to summarize, there are four general stages of the marketing process in the ZMOT framework: Stimulus: when the consumer…

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