Category Archive for: Press Release

Google Only Wants to Kill Bad PR Agencies

Or Google’s Dark Secret? Photo Credit: Karen Roe via Compfight cc Over the past couple weeks, we’ve gotten a lot of questions regarding the way to use links in press releases so as not to make the big green Google giant mad. To be clear, Google isn’t fighting a war against public relations companies, they’re…

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Disavowing past press release SEO mistakes

Much has been made of the Google Webmaster Tools guidelines that penalize link stuffing in press releases, from our own blog to popular PR sites, and even tech trades like ZDNet. While we have more to share on that topic, we wanted to take a moment today to lend some tactical assistance. Suppose, in the…

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Bad Press Releases Can Hurt Your SEO

Press releases can now harm your SEO rankings. Let’s say that again, because it’s a big change in mindset for marketers and public relations professionals. Press releases can now harm your SEO rankings. In the past, companies have wanted to stuff their press releases with relevant keywords about their news to pass SEO page rank…

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3 reasons your press releases fail

In the world of public relations, there are two kinds of news releases, two kinds of press releases. One kind is startlingly effective, one is mostly a failure. The news release that comes to mind when you think of the phrase press release is a stock document loaded up with corporate jargon and useless platitudes.…

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Should you use a wire service for news releases?

SHIFT conducted a survey asking paid professional bloggers and journalists (the audience that PR professionals most often work with for media placements) two questions in a survey. The first question was how often they read news releases that were sent to them by PR professionals and brands: While 43% indicated that they never read them,…

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How often do you read press releases sent to you?

This is a sneak preview of a small part of our main stage talk at Social Fresh East this week. A couple of months ago, we asked the question of ourselves: does anyone still read press releases? Is it still worth doing them? To find out, we commissioned some basic primary research of our own…

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Announcing SHIFT Coffee Shops!

FOR IMMEDIATE RELEASE # # # Boston, MA (April 1, 2013) – SHIFT Communications announced today that the public relations firm is diversifying its lines of business outside of traditional and social PR with a new line of branded coffee shops aimed at promoting face-to-face communications. SHIFT CEO and Chief Barista Todd Defren said, “Our…

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The river of pitches

Gini Dietrich, of the Spin Sucks blog, made the sharp but totally accurate point that a lot of what gives PR a bad name is bad pitching. Bad pitching of stories to bloggers, to journalists, to media outlets does no good for anyone. So what’s the remedy? Think of incoming pitches as a river. If…

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The worst times and days for press releases

One of the staples of the public relations industry is the press release, or media release. We’ve talked at length about them, including constructing several versions of the social media press release, but content is only half the equation in all forms of marketing and PR. The other half of the equation is distribution, or…

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How to write great headlines in 55 characters or less

This approximates the length of a 55 character headline. (minus the period) That’s how much space you have to tell part of a story intriguing enough to convince a reader to open your email, read your press release, or tap on a story on their mobile phone. How do you cram that much goodness into…

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