Category Archive for: Press Release

Ditch the Press Release if You’re Going for Audience Engagement

When you think about a press release, what comes to mind? Corporate jargon and unexciting news? Us, too. Many PR practitioners as of late have shied away from the release, opting instead for a more tailored and engaging approach – both for the client’s target audience (the customers) and for the media. For some clients,…

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The State of the Press Release in 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. Why? The topic of press releases and when or when not to put one…

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Should you issue press releases to win at Google News?

Should you issue press releases to win at Google News? Last week, Reuters reported the following: A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses. The measure may cost news publishers web traffic and risks…

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Play #PRBingo With Top 50 Most Used Words in Press Releases!

Every year, SHIFT Communications releases its Top 50 Most Used Words in Press Releases. We look at thousands of releases, analyze millions of words, and come up with the words that you use most when you write a press release. This year, we wanted to add some fun to the list and encourage you to…

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Best of SHIFT: Top 3 Posts from Q1 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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The bedtime test of content marketing and PR

If you’ve ever had the opportunity, try to recall the last time you tucked in a child at bedtime. You were probably asked to have the lights put a certain way. Perhaps you were asked for a drink of water. You were almost certainly not asked to read them a press release. What do they…

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Social Media Press Release 3.0: 2014 Edition

It’s hard to imagine, for most Millennials at least, a time when social media was not a part of everyday life. In 2006, when the business world first began exploring social networks, SHIFT developed the social media press release. Although its early form was not at all flashy by today’s standards, its focus centered on…

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Sharing Big News

If you haven’t heard, we shared some pretty big news yesterday. As you might imagine, a lot of planning went into our efforts to get the news in front of clients, potential customers, friends and reporters yesterday. Last week, we covered how to prepare for a big announcement like this — but what are some of…

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Google’s latest advice about press releases, SEO, and web spam

Last week in Las Vegas, Matt Cutts, the web spam team leader at Google, spoke to the Pubcon crowd about a variety of things including SEO, PageRank and the future of search. He also mentioned during the Q&A about how Google is handling press releases. We recently wrote about Google’s link schemes change in which…

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5th Gear – Week of 9/23/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here’s the interesting reads that SHIFTers found this past week. Let us know what you think about our shares in the comments below!…

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