Category Archive for: Pitching

Lobbying

Lobbying for Your B2B Client or Pitch Idea

I was recently speaking with a lobbyist that works with a client. The lobbyist was explaining his role, not only on behalf of my client but also more generally, including his job description and goals. He stressed that while most people think a lobbyist strictly influences laws or policies to benefit a company or organization,…

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Creating Client News

5 Tips for Creating Client News When There is None

Every PR professional knows that securing coverage when your client has an interesting, newsworthy announcement to make is like shooting fish in a barrel. However, the challenge arises when there’s no news, and let’s face it – for most companies, that’s most of the time. After all, it’s not every day that you launch a…

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tech giants

Tech Giants Dominated the Media in 2017: Here’s How to Get a Piece of the Action

It’s nearly impossible not to notice that the five Tech Giants – Amazon, Google, Apple, Microsoft and Facebook – have steadily eaten up more and more share of the media. With such a big impact on the stock market, it’s natural media would put a large majority of resources (and, consequentially) headlines toward them. And…

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Phone pitching

Phone Pitching 101

  Picture this: It’s Monday morning and your client informs you that the launch you’ve been planning has been moved up to Wednesday! As a PR pro, you know things change last minute, so this news doesn’t rattle your cage. However, it’s CRUNCH time and you need media feedback as soon as possible to make…

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Industry Prediction

How Do You Make a Good Industry Prediction?

It’s the start of 2018, and many PR pros (if you haven’t already) are sharing their clients’ industry predictions with media. The idea of your client making predictions about what’s ahead over the next year sounds simple, right? After all, your clients live and breath this type of thinking all year long, which means you’re…

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No News, No Problem: How to Keep a Steady Media Relations Drumbeat

Last week: Hired a former internet prodigy as CTO. This week: Launching a first-of-its-kind product. Next week: Announcing $100 billion funding round. This caliber (and frequency) of announcements are what PR dreams are made of. But, in reality, we understand that a company’s news cycle ebbs and flows. A product launch date shifts, an acquisition…

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media relations

8 Tips to Start a Strong Media Relations Day

Media relations is often the bread and butter of any PR program, and at SHIFT we pride ourselves on being some of the best trend spotters and pitch and content developers in the industry. However, the path to PR is not always the same for everyone, and the tricks and tips we’ve all learned along…

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freelancers

How PR Pros Can Help Freelancers [Q&A with Curtis Silver]

From HuffPost and Forbes to Good Housekeeping, many well-known publications have come to rely on freelance writers. Their creativity and connections help editors cover areas that aren’t on their radar. Despite the freedom to pursue a variety of topics, contributors aren’t immune to the issue that’s plaguing all writers: a dip in page views. So,…

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Pitching IRL using PR for the greater good

Pitching IRL: Using PR for the Greater Good

Getting in depth knowledge of the media landscape is one of the many perks of working in public relations. I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell…

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rapid response

Putting the “Rapid” in Rapid Response

When a big news story hits, reporters often look to executives and experts for commentary in their articles. Whether there’s a merger or acquisition in the industry, a cloud outage – such as the recent AWS conundrum – or a security hack, rapid response opportunities always pop up. While many PR professionals will agree that…

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