Category Archive for: Pitching

No News, No Problem: How to Keep a Steady Media Relations Drumbeat

Last week: Hired a former internet prodigy as CTO. This week: Launching a first-of-its-kind product. Next week: Announcing $100 billion funding round. This caliber (and frequency) of announcements are what PR dreams are made of. But, in reality, we understand that a company’s news cycle ebbs and flows. A product launch date shifts, an acquisition…

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media relations

8 Tips to Start a Strong Media Relations Day

Media relations is often the bread and butter of any PR program, and at SHIFT we pride ourselves on being some of the best trend spotters and pitch and content developers in the industry. However, the path to PR is not always the same for everyone, and the tricks and tips we’ve all learned along…

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freelancers

How PR Pros Can Help Freelancers [Q&A with Curtis Silver]

From HuffPost and Forbes to Good Housekeeping, many well-known publications have come to rely on freelance writers. Their creativity and connections help editors cover areas that aren’t on their radar. Despite the freedom to pursue a variety of topics, contributors aren’t immune to the issue that’s plaguing all writers: a dip in page views. So,…

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Pitching IRL using PR for the greater good

Pitching IRL: Using PR for the Greater Good

Getting in depth knowledge of the media landscape is one of the many perks of working in public relations. I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell…

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rapid response

Putting the “Rapid” in Rapid Response

When a big news story hits, reporters often look to executives and experts for commentary in their articles. Whether there’s a merger or acquisition in the industry, a cloud outage – such as the recent AWS conundrum – or a security hack, rapid response opportunities always pop up. While many PR professionals will agree that…

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What is Data-Driven PR, Part 8: Crafting the Pitch

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a…

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Buzzwords to avoid when pitching

Buzzwords to Avoid When Pitching ANYONE

Imagine: you and your team work tirelessly to develop a solid PR plan for your client, chock full of creative story angles. Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Why? Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus…

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