Category Archive for: News

What’s next for Twitter besides the #TwitterIPO?

As you likely know, Twitter recently filed for its initial public offering (IPO) with the Securities Exchange Commission, a major step in the process of becoming a publicly traded company. For many of its investors, this is the long-awaited payoff of billions of dollars invested in the company. But what does the act of becoming…

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The 5th Gear – Top 5 Links – Week of 9/2/13

The Imagination Station/kickstarter.com One of SHIFT’s 7 core values is connected, which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Starting today, Mondays on the SHIFT blog will be SHIFTing Gears, a column dedicated to what our team members…

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What Salesforce + ExactTarget means for marketers and PR pros

In their largest acquisition yet, Salesforce.com (client) has purchased ExactTarget, the email marketing company, for $2.5 billion. What does this mean for you as a marketer? This changes the game for every other email marketing company in the Salesforce marketspace, mainly mid-market and enterprise companies. For years, there was no default choice for an email…

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Helping after the storm

As so many Americans stood with Boston in the wake of tragedy last month, so too must we support Americans in need when situations demand it. The American Red Cross is asking for your help and support to repair and heal communities in Moore, Oklahoma, as well as the Dallas-Fort Worth, Texas area. From the…

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PR Agency of the Year: 10 Years Later

As I write this, I can’t help but hear Jeremy Piven’s “10 years” refrain from Gross Pointe Blank. Now the reference itself may age me, but the awe I feel in the occasion we are marking today is the same – “10 years?? How is this possible? 10 years? What the what? Whether you are…

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After the Marathon Attacks: How You Can Help

We are saddened by the tragic events of April 15 in our agency hometown, Boston. While we are fortunate that none of our staff were injured during the attack, others were not so fortunate. If you want to help, here are some ways as suggested by local authorities. 1. If you’re local to the area,…

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