Category Archive for: News

Planning on Being Newsworthy in 2014? Read This.

If 2012 was the year of BuzzFeed-like listicles and 2013 brought us peak GIF (pronounced like the Peanut Butter), then you better be prepared for the next shareable media trend that is sweeping the Internet into the new calendar year: Headlines that are far too long, don’t provide nearly enough information – and force you…

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How is brand journalism different from marketing?

Steve Robinson asked in our last post on Brand Journalism: I’d love to hear more on your perception of the subtle differences between inbound marketing, content marketing, and brand journalism. It seems that this new term is an attempt to legitimize what has already been here for a few years and dress it up a…

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The 5th Gear: Marketing, PR, and Ideas for 11/18/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

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What Event Planning PR Can Learn from the ACA Event in Boston

President Obama will be speaking about the Affordable Care Act (ACA) today in Boston’s Faneuil Hall. The Boston local in me is a little miffed that traffic downtown is going to be unbearable, but PR pro is impressed with the decision. Regardless of your support (or lack thereof) of the ACA, the decision to use Boston…

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The 5th Gear: Marketing, PR, and Ideas for 10/28/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

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The 5th Gear: Marketing, PR, and Ideas for 10/21/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

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The 5th Gear – Week of 9/30/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments…

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5th Gear – Week of 9/23/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here’s the interesting reads that SHIFTers found this past week. Let us know what you think about our shares in the comments below!…

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The 5th Gear – Week of 9/16/13

Photo Credit: Social BIz Solutions via Compfight cc Happy Monday! One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here’s the interesting reads that SHIFTers found this past week. Let us know…

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The 5th Gear – Week of 9/9/13

One of SHIFT’s 7 core values is connected, which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Starting today, weekly on the SHIFT blog will be SHIFTing Gears, a column dedicated to what our team members connected with on the…

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