Category Archive for: News

State of Social Q1 2016: Facebook hits 54% mobile-only use

The largest social network in the world – practically a planet unto itself – released its Q1 2016 earnings. Let’s see how Facebook closed out the first quarter of 2016. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers. User…

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Looking Back at 2015’s Top Healthcare Headlines to Help You Look Ahead

Healthcare made a lot of headlines this year. But what does that mean to the healthcare industry? A while back we explained the PEST framework for understanding competitive threats. With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond.…

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Quick Tips for Staying on Top Of Today’s Busy News Cycle

As PR pros, it is imperative that we’re always consuming news. Whether it’s monitoring where our clients are being mentioned, or their competitors or general trends – being media savvy makes us great at what we do. One recent example was a colleague’s reactive pitch on water-saving advice in advance of the Bay Area’s (nowadays,…

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SHIFT Communications: 12 Years and Counting

This week we celebrate the 12th anniversary of the founding of SHIFT Communications. And what a ride it’s been! Back in 2003, the Agency’s first concern was whether – and how – the 30-odd people who had survived the wreckage of our predecessor firm might make a go of it under our new banner. It was…

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Keep PR Weird: SHIFT Starts 2015 With New Austin Office

Let’s start 2015 with a bang! I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX! My original plan for this blog post was to be a bit cheeky. Texas is so big; there are so many rich metaphorical themes I could have plumbed, from Cowboys (link…

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Sharing Big News

If you haven’t heard, we shared some pretty big news yesterday. As you might imagine, a lot of planning went into our efforts to get the news in front of clients, potential customers, friends and reporters yesterday. Last week, we covered how to prepare for a big announcement like this — but what are some of…

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Big News: Scott Monty Joins SHIFT

Scott Monty could have gone anywhere after his hugely successful stint at Ford Motor Company. For the past 5+ years, when anyone asked for “great examples of companies doing great work in Social Media,” Ford was one of the few examples universally cited by newbies and the experienced alike. While Scott is the first to…

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Twitter Profile Redesign (2014 Edition)

Twitter is changing its profile design again, and they’ll be rolling it out to users over the coming weeks/days. (Look like Facebook to anyone else? We thought so, too.) While not much of extreme importance has changed, you’ll want to be prepared for the new look. Here’s a quick rundown of what you need to…

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The March Toward Brand Journalism Continues

Yesterday we shared a brilliant post written by Jay Baer about the greatest hoodwink ever, social media. Facebook, Twitter, Google+ and LinkedIn are primarily media companies. The social aspect? That’s everyone’s job. If you’ve shared links, discussed the news with friends, or written a lengthy post about current events on any of the social sites…

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6 Ways to Use Twitter Tailored Audiences for PR and Marketing

When Twitter launched its Tailored Audiences in December, it allowed advertisers to reach audiences that were already visitors of their website using cookies to tie to Twitter IDs. Now, Twitter has expanded Tailored Audience capabilities to include targeting of existing email databases and influencers identified by Twitter ID. Rather than walking you through the how…

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