Category Archive for: News

consumer PR

2018 Predictions: Consumer PR Edition

It’s hard to believe that 2017 has come and gone. Between “fake news,” Oscar mix-ups, and an adorably blundered BBC interview, it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending…

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Top Healthcare Stories of 2017

It’s been quite a year for healthcare in the news. From Washington’s epic healthcare reform battle to the mega merger of CVS and Aetna. Here’s a look back at the top five healthcare stories that made headlines in 2017: The fate of the Affordable Care Act Of course we should start with the failed Trump…

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animated-gifs

How to Create Animated GIFs for Twitter

Video content is great and wonderfully compelling, but it sometimes can get lost in the mix. So if you’ve got great short-form video content, how do you make sure it gets seen? Animated GIFs might be one approach to take. When Twitter announced that users have the ability to post animated GIFs the Internet rejoiced.…

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No News, No Problem: How to Keep a Steady Media Relations Drumbeat

Last week: Hired a former internet prodigy as CTO. This week: Launching a first-of-its-kind product. Next week: Announcing $100 billion funding round. This caliber (and frequency) of announcements are what PR dreams are made of. But, in reality, we understand that a company’s news cycle ebbs and flows. A product launch date shifts, an acquisition…

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reporter relationships

Consumer Corner: No Client News? 4 Ways to Maintain a Reporter Relationship During a News Lull

In life, you never want to be that person. That person that only reaches out when they need something, and never returns the favor. That person that only talks about themselves, and forgets to ask how the other person is doing. We all know that person and they’re the worst. So, as a public relations…

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media relations

8 Tips to Start a Strong Media Relations Day

Media relations is often the bread and butter of any PR program, and at SHIFT we pride ourselves on being some of the best trend spotters and pitch and content developers in the industry. However, the path to PR is not always the same for everyone, and the tricks and tips we’ve all learned along…

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state of social media snapchat

State of Social Q1 2017: Snapchat Reveals Little, Saturated Already?

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). User Growth Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter. What we…

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Consumer Media

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. Whether it was securing placements for the latest outdoor grilling innovation from Char-Broil or letting tech reporters know about a new…

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Placements

Getting Placements in a Non-Stop News Cycle

To my old school PR friends, we have been here before. Every four years the world stand stills and all eyes are on the candidates. On a given day, The New York Times published 492 articles online; of that number, 60 were dedicated to the election. Now, look at the last month alone; we were…

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SHIFTing into the Future

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. Wait?! What?! I know, it’s a little jarring at first to hear this news. SHIFT…

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