Category Archive for: Mobile

Twitter App

The Best Twitter App for the C-Suite

Twitter is a powerful social media tool; despite our prognostications that it’s reached a plateau, Twitter still punched far above its weight because of its open, public nature. Tune into any broadcast television news broadcast and you’re likely to see tweets on screen as correspondents discuss the topic of the day – doubly so if…

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What is Marketing Technology?

Marketing technology. You’ve heard the term in presentations. You’ve seen it in industry news. It’s changing marketing forever. But you still may be left wondering, “What IS marketing technology?” In short: Marketing met IT and marketing technology is their offspring. Let’s examine the corporate strategic landscape to understand what marketing technology is. In the chart…

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How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

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What is the open rate of SMS text messaging?

Friend of SHIFT and professional marketing BS detector Scott Stratten asked recently: Doing some talk research, and I just saw a post that said “SMS (text messages) have an open rate of 95%. WTF, how do you come up with that? Someone please back me up or prove me wrong. Either way I’m happy. I…

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6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already…

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Apple Watch, Apple Pay and Communicators

Unless you’ve been living under a rock the last few days, you’ve heard all about Apple’s new product launch announcing Apple Watch, iPhone 6 (and 6 Plus) and Apple Pay to the world. You’ve read the specs, seen the new design and probably checked your mobile plan for upgrade availability. Here at SHIFT, we always…

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Free eBook for Social Good: Tap to Market Mobile Marketing

A short time ago, SHIFT Communications was pleased to participate in the United Way’s Youth Venture Conference as part of our charitable work to stay connected to our community. One aspect of that event was for several staff members to take on the task of presenting different sessions to youth leaders in social entrepreneurship from…

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PR Pros: Get our new mobile app, ZiPR!

Do you work with an executive who is prone to going off message? Have you ever been in a situation where an executive was guaranteed to cause a PR disaster and you just had no way to prevent it? SHIFT Communications is here to save your sanity with our newest mobile app, ZiPR. ZiPR is…

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The next Facebook killer is… Facebook?

Facebook’s new app Paper debuts today in the United States on the iPhone. The new app is Facebook’s latest attempt to create a must-have mobile experience, especially since its previous mobile apps haven’t been as successful as they’d hoped. Facebook is aiming for planned obsolescence, hoping to make the next “Facebook killer” a Facebook app.…

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HealthyComms: Mobile + Health – Why don’t you two just get hitched already?

This post is from our healthcare team blog, HealthyComms. No one will argue that smart phones and mobile gadgets have completely altered our lives. As noted in this CNN piece by Doug Gross back in 2010, “It’s a mobile society. Call it good. Call it bad. It just is.” As with most things in healthcare, the adoption…

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