Category Archive for: Metrics

What about Snapchat? Part 1 of 2

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. If you haven’t downloaded it yet, do so (it’s free). One of the biggest takeaways: what do we do about Snapchat? To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with…

Read More →

The Citizen Analyst Manifesto, Part 8: Bring Persistence

In the Japanese martial art I practice, persistence is one of our core values. “Keep going!” exhorts our head teacher. Keep going! Play! His instruction is equally valuable for the Citizen Analyst. Data rarely yields its full value on the first pass, at surface level. Why? Three things make data difficult to analyze, especially in…

Read More →

State of Social Media Q4 2015: Twitter Users Decline For First Time Ever

The 140 character social network released its Q4 2015 earnings. The blue bird is not doing well at all. Growth The growth story is the headline: for the first time in recent memory, a major publicly traded social network experienced negative monthly average user growth, quarter-over-quarter: As shown above by the green bars, growth fell…

Read More →

Use IBM Watson Analytics for Advanced Social Media Insights

As marketers and communicators, we must always improve our social media results. Our stakeholders want more followers, more engagement, more clicks, and more ROI. Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. We haven’t been able to explain why, or determine what to do next to…

Read More →

State of Social Media Q4 2015: Less than 25% Active LinkedIn Members

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Growth LinkedIn’s membership continues to grow, passing 400 million registered users: Above, we see sustained 4% quarter over quarter growth, indicating a…

Read More →

Don’t Be Outdated: Why It’s Important to Refresh Your Models

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute…

Read More →

The Citizen Analyst Manifesto, Part 6: Ask boldly. Be forthright and unafraid

In this series, we explore what it means to be a citizen analyst, the values we stand for, and what qualities in the world we must adamantly stand against. Ask boldly. Be forthright and unafraid. To be bold is to be strong, direct. Boldness is standing in the center of a storm, knowing we are…

Read More →

SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

Read More →

How powerful are your influencers?

Over the past couple of weeks, I have the opportunity to work on a number of influencer analytics projects. One thing which has stood out consistently in all of my analyses is that influencers are not as powerful as we might think, necessitating greater care in choosing them. As part of our READ framework for…

Read More →

The Citizen Analyst Manifesto, Part 5: Seek truth in your data

In this series, we explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. Seek truth in your data, yet not hold it too high. When we talk about data, we’re talking about truth. The truth that lies in a set…

Read More →

Back to Top