Category Archive for: Media

Understanding The Media Cycle for Your Industry

One critical mistake that brands make when it comes to considering the public relations media cycle is many companies don’t begin soon enough. Many believe that advertising and PR function similarly, that you simply turn on the machine, stories happen, and new audiences flock to your door. That perception is incorrect, because the way we…

Read More →

Planning on Being Newsworthy in 2014? Read This.

If 2012 was the year of BuzzFeed-like listicles and 2013 brought us peak GIF (pronounced like the Peanut Butter), then you better be prepared for the next shareable media trend that is sweeping the Internet into the new calendar year: Headlines that are far too long, don’t provide nearly enough information – and force you…

Read More →

How is brand journalism different from marketing?

Steve Robinson asked in our last post on Brand Journalism: I’d love to hear more on your perception of the subtle differences between inbound marketing, content marketing, and brand journalism. It seems that this new term is an attempt to legitimize what has already been here for a few years and dress it up a…

Read More →

Shared media does not exist

Shared media does not exist. Wait, I hear you say. Of course it exists. SHIFT even published a book with shared media in the title. Well, it’s true. There isn’t really a shared media as an entity, not in the same sense as paid, earned, and owned media. To some degree, shared media is redundant…

Read More →

The PR agency of the future is a publisher

Take a moment to think about what’s just happened in the last 6 months. Facebook allows images in comments. Instagram allows videos. Twitter allows video through Vine. Podcasting is back in a very big way. LinkedIn rolls out video ads. Google+ Hangouts integrate YouTube, Slideshare, and many other media types. Think about how many different…

Read More →

Mailbag: Do PR firms have special arrangements with media companies?

We were asked recently: “Do PR firms have special arrangements with media companies?” While some of the largest firms in the industry certainly do have corporate partnerships with equally large media companies, for the most part, the relationships that exist in the media world are at a personal level. Individual account team members work to…

Read More →

Are impressions a valid PR metric?

Are impressions a valid PR metric? After all, along with share of voice, they’re one of the most popularly used metrics to measure the reach of earned media and public relations. The short answer is: maybe. Here’s why. There are two kinds of impressions: passive and active. When you’re driving down a highway and you…

Read More →

Back to Top