Category Archive for: Media

Tech & the News: Virtual Reality and the New York Times

As a technology PR professional who started her career on the editorial desks of daily newspapers, I’m fascinated with traditional media’s efforts to keep up with the times (pun sort of intended) and the use of emerging tech in communications. So it caught my interest earlier this week when The New York Times announced a…

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Gift Guide Pitching: Christmas in October (And September and August and July…)

The air is beginning to crisp and leaves are starting to turn, which means that PR professionals have been thinking about the holidays for months already.  Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer.  Now that we’re getting closer to holiday madness,…

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How To Turn An Interview Into Coverage a Year Later

When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc. When I hear this it simultaneously makes me apprehensive and excited. While these hits are sometimes the hardest to come…

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Want to Repeat that Awesome Broadcast Hit? Here’s What NOT to Do.

(Caution: This post contains lots of hockey references – apologies to non-sports fans) For many clients, broadcast coverage is the pinnacle of our PR efforts. For PR pros that means racking our brains for every possible angle to secure that valuable air time – both local and national. While I’m sure every pitch has a…

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Shark Week: Media bait, or PR peeps chomping at the bit?

As both a PR pro and a completely rational citizen of the world, I love Shark Week. From an industry standpoint, I’m amazed at how the Discovery Channel has successfully created an annual event that is both a perennial PR boon for sharks and an increasingly popular platform for brands to get exposure through paid…

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How to Build Rapport and Pitch Media Using Twitter

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. Twitter is a social media platform that sometimes gets a bad reputation as confusing, overwhelming, and just another social network to manage – which, there is some truth to – but,…

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No News? No problem: Securing relationship-building briefings for clients

As PR pros, our primary job is to secure media coverage for our clients, but what do we do if they don’t have news? It’s not every day that your client receives VC funding, inks a new partnership or launches a new product. One of the building blocks to locking down consistent coverage is creating…

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Getting Ink through Rapid Response

I know what you’re thinking: what is rapid response, why is it so important to me and how rapid are we talking? Reporters are working in a fast paced environment and when major news hits, they need expert commentary on a variety of topics; that’s where you come in. This is especially true when a…

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Scoring with Business Press

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. You probably know that securing coverage in a business publication is no easy feat, especially if…

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The Thrill of the Chase

People often ask what drives us? For me, it’s a good challenge. Tell me that I can’t do something, and I will prove that I can. Say I don’t know what I’m talking about (especially if it involves football and the NFL), and I’ll blow you away with a well thought-out, carefully crafted argument. What…

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